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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Hotel del Coronado
Los Angeles / Southern California
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'Most streets in NYC have lots of active automobile traffic, so closing them for long periods is prohibitive,' Suellentrop said. 'At the seaport, we had some leeway with this as well as gorgeous cobblestone streets and skyscraper views.'
Experiential Marketing, Activations & Sponsorships
Is This the Future of Upfronts?
Following Daniel Craig's exit, the 700 invited guests were invited to have a closer look at the new Range Rover Sport, which was parked on a rotating stage elevated six inches off the ground. The entire venue was dressed in black carpeting, while vertical light tubes provided an element of urban design.
Strategy
Land Rover Shuts Down New York Streets for Car Launch
The inauguration ceremony of Mayor Michael Bloomberg filled the outdoor plaza in front of City Hall and extended into the park. Orange, blue, and white—the colors of the New York City flag—decorated the stage.
New York
Bloomberg Swears In With Homey Touches
The set at the VH1/Vogue Fashion awards at Hammerstein Ballroom used lots of video screens and silver tressing. (Photo courtesy of Tentation)
New York
Behind the Music: VH1/Vogue Awards