BizBash editor in chief Chad Kaydo will lead a keynote session called "The Biggest Trends Affecting Corporate Events—and How to Exploit Them" at the BizBash Chicago Expo at the Merchandise Mart on August 18.
The session will share examples of innovations affecting corporate events nationwide, including social media and new concepts in event design, decor, catering, and branding. Local event pros Chris Kapsalis and Britt Whitfield will also share ideas from their recent work.
Kapsalis is general manager at Legacy Marketing Partners, an experiential marketing agency that specializes in corporate events, field marketing, sponsorship activations, branded experiences, and social and digital extensions. The firm's clients include L'Oréal Paris, Absolut, and Kmart/Sears.
Whitfield is founder and C.E.O. of Revel Global Events, an event marketing and management agency that produces and designs events for clients such as the Chicago Cubs, Vosges Haut-chocolat, and the University of Chicago.
More info about the show, including how to register, is available here.
