Memorial Weekend special—double your chances to win $250! Take the survey.

Memorial Weekend special—now through Monday, every survey response counts as TWO entries to win $250! Take the survey.

Fendi Stages Fashion Show on Great Wall of China

October 23, 2007

In what LVMH chairman Bernard Arnault joked was "the first fashion show visible from the moon," Fendi and Karl Lagerfeld staged a fashion show atop the Great Wall of China on Friday. Said to have cost $10 million, the spectacle for 500 guests included giant logos projected onto neighboring mountains. WWD has a full report—with photos—here.

Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

See How Knix Celebrated Its Customers with This Immersive Brand Trip

Experiential Marketing, Activations & Sponsorships

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.

Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.

Experiential Marketing, Activations & Sponsorships

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

Experiential Marketing, Activations & Sponsorships

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Experiential Marketing, Activations & Sponsorships

See How Knix Celebrated Its Customers with This Immersive Brand Trip

The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.

Experiential Marketing, Activations & Sponsorships

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

Smooth Moves: How to Create Engaging Transition Moments at Events

The Unexpected Places Top Designers Have Found Event Inspiration

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

See the Fun, Playful Elements From Public Art Fund’s 2024 Party

6 Emerging Hotel Trends for 2024

Experiential Marketing, Activations & Sponsorships

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.

Chateau Ste. Michelle

Experiential Marketing, Activations & Sponsorships

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.

Aperol Terrazza

Experiential Marketing, Activations & Sponsorships

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.

Inside the e.l.f. Apres Ski(n) Pop-Up

Experiential Marketing, Activations & Sponsorships

Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s

The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.

Branded elements included custom ski bibs and hats.

Experiential Marketing, Activations & Sponsorships

SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups

For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.

Sharpie x Paper Mate Studio

Experiential Marketing, Activations & Sponsorships

See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'

The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.

Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.

Page 1 of 126