As unlikely as it sounds, last Friday, May 4, golf was the attraction that drew crowds at Rockefeller Center. Under a tentlike structure that took up a substantial part of the plaza’s sidewalk, businessmen, locals, and tourists lined up to test their golfing skills at the UBS Golf Challenge—a miniature golf course that the financial company set up to promote its sponsorship of the PGA’s Players Championship.Several departments from UBS (including those responsible for
sponsorship, events, marketing, and advertising) worked with Rock
Center owner Tishman Speyer and Florida-based Pizzazz Scenic to
re-create the championship course’s 17th hole with some 3,500 square
feet of sod, 31,000 gallons of water, 40,000 pounds of fill, and a
large amount of netting to enclose the activities.
—Anna Sekula
—Anna Sekula
Photo: BizBash
Photo: BizBash
Photo: BizBash
Photo: BizBash
Photo: BizBash
Photo: BizBash
Photo: BizBash
Photo: BizBash