Experiential Marketing, Activations & Sponsorships: Page 12

Experiential Marketing, Activations & Sponsorships

Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s

The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.

Branded elements included custom ski bibs and hats.

Experiential Marketing, Activations & Sponsorships

SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups

For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.

Sharpie x Paper Mate Studio

Experiential Marketing, Activations & Sponsorships

See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'

The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.

Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.

Experiential Marketing, Activations & Sponsorships

See Inside Coke’s Trippy AI-Powered Pop-Up Experience

The beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.

The space included AR photo booths provided by Snapchat.

Experiential Marketing, Activations & Sponsorships

Get Blown Away by This Clever Product Launch Event From Garnier Fructis

To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.

A giant working hair-dryer delivered windblown looks for a dramatic photo moment.

Experiential Marketing, Activations & Sponsorships

Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage

The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.

The BÉIS Wash popped up in West Hollywood Feb. 24-25.

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Meet the BizBash Most Influential Event Profs of the Past 25 Years

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

How Shopify Shook Up the Traditional Conference Playbook

Experiential Marketing, Activations & Sponsorships

See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party

Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.

'We understood the need to treat the space as a living museum exhibit, being mindful not to cause any damage,' Robino said.

Experiential Marketing, Activations & Sponsorships

Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers

Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.

Experiential Marketing, Activations & Sponsorships

Going Full Glam: See How These Beauty Brands Connected with Consumers

Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.

The event featured a hair show with artistic styles inspired by the product packaging, a product display, and an ingredient bar.

Experiential Marketing, Activations & Sponsorships

35 Cool Event Ideas You May Have Missed From Slack, Nat Geo, AT&T, and More

Here’s a look at some steal-worthy ideas we spotted in February 2024.

SAG Awards After-Party, Hosted by 'People'

Experiential Marketing, Activations & Sponsorships

New York Fashion Week 2024: See How Brands Strutted Their Experiential Style

Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.

The most recent NYFW ran from Feb. 9-14.

Experiential Marketing, Activations & Sponsorships

A Walk on the Wild Side: See Nat Geo’s New York Fashion Week Debut

To promote its new docu-series, QUEENS, the network hosted an innovative runway show with holographic animals strutting next to models.

The immersive runway show incorporated holographic images of the female animals featured in the series, alongside women and gender non-conforming models.

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