The Premiere Film and Music Lounge, sponsored by American film magazine Premiere, transformed the Courthouse into the ultimate venue for celebrities and the film festival's guest-list crowd to attend a multitude of world premiere parties and enjoy live musical entertainment.
After success with the same lounge in the Sundance and TriBeCa film festivals, Premiere magazine, in partnership with LIVEstyle Entertainment, brought its unique atmosphere to Toronto. The lounge was equipped with a celebrity spa and photo studio and it incorporated innovative branding experiences such as the Xbox Live Lounge, where guests could play unreleased game titles on plasma screens. Other sponsors of the lounge included Fashion magazine, Stillwater Spa, the Liberty Entertainment Group, and Grand Touring Automobiles, which provided luxury autos for the red carpet arrivals. OverCat Communications provided PR for the weeklong series of events.
Celebrity sightings included Sandra Bullock, Matt Dillon, Don Cheadle, Orlando Bloom, Topher Grace, and Sigourney Weaver.
After success with the same lounge in the Sundance and TriBeCa film festivals, Premiere magazine, in partnership with LIVEstyle Entertainment, brought its unique atmosphere to Toronto. The lounge was equipped with a celebrity spa and photo studio and it incorporated innovative branding experiences such as the Xbox Live Lounge, where guests could play unreleased game titles on plasma screens. Other sponsors of the lounge included Fashion magazine, Stillwater Spa, the Liberty Entertainment Group, and Grand Touring Automobiles, which provided luxury autos for the red carpet arrivals. OverCat Communications provided PR for the weeklong series of events.
Celebrity sightings included Sandra Bullock, Matt Dillon, Don Cheadle, Orlando Bloom, Topher Grace, and Sigourney Weaver.