30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Guests of the 2024 Met Gala were among the first in the world to experience the design of the all-electric Porsche Macan, the official electric vehicle of fashion’s biggest night. Drawing inspiration from the Met Gala "Garden of Time" theme and the Macan's Provence launch color, experiential agency Public School designed an ethereal Electric Garden on Ninth Avenue in partnership with Porsche Cars North America.

The Electric Garden installation was inspired by the convergence of New York’s concrete jungle, the elegance of nature, and the electric future on the horizon. It came to life through dreamlike vignettes that included gardeners, larger-than-life florals, and fashion, all beneath the light of a lavender moon. The Floratorium handled floral design, Lightswitch handled lighting design, and Christian Siriano handled the fashion. State Model Management provided the models, Kelly Becerra Palomino provided hair and makeup, and Production Glue handled permitting and production support.

Chrissy Teigen and John Legend celebrated their new pet food and lifestyle brand, Kismet, at their home in Los Angeles earlier this month. The Kismet team worked with Wife of the Party on the event.

The guest list included celebrity pups Brodie the Goldendoodle, Tika the Iggy, Norbert the Dog, and Chase n Chester, along with pet parents like Iliza Shlesinger, Bobby Berk, Shayla, and Kamie Crawford.

Event highlights included pet portraits, custom dog grooming complete with scented sprays and puppy manicures, a furry merch try-on station, a ball pit, and more.

A colorful, branded cake continued the furry theme.

On May 13, New York's Hall des Lumières hosted a summer kickoff event to preview the Mubadala New York Sail Grand Prix, one of the final legs of the fourth season for SailGP. (The sport debuted in 2019 and features international teams navigating high-performance F50 foiling catamarans across the water at speeds of over 60 mph.)

The event celebrated the meteoric growth of the league with custom projections designed by Little Cinema spanning the venue’s multistory columns, marble walls, skylights, floors, and 40-foot-high ceilings. The visuals captured the SailGP experience with race footage and visual tributes to the teams and the 10 countries representing the sport.

Guests mingled over drinks and cocktails including the “SailGP Spritz,” then gathered on the ground floor for speeches from SailGP CEO and sailing legend Russell Coutts and New York City Tourism COO Natalie Koepff. This was followed by a roundtable panel featuring four members of the SailGP USA team.

On May 13, Netflix and Shondaland hosted a red carpet and world premiere event for Bridgerton season three at Alice Tully Hall in New York. Series stars like Luke Newton and Nicola Coughlan posed on a floral-filled carpet. MKG handled design and production for the event.

Before the premiere, Netflix and Shondaland also partnered with MKG to create a bustling Regency era marketplace at Gansevoort Plaza in New York. The Bridgerton Promenade, which popped up on May 11, featured floral-filled photo ops for fans.

The promenade also featured live costumed performances, a string quartet, beauty giveaways, light bites and beverages, Regency-style portraits, and exclusive Bridgerton merch.

On May 2, Beverly Wilshire, A Four Seasons Hotel, was home to Jhpiego’s "Laughter Is the Best Medicine" gala honoring president of Amazon MGM Studios Jennifer Salke alongside producer husband Bert Salke and Grammy Award-winning artist Ciara. The star-studded event, which drew 450 attendees and raised $1.2 million, honored individuals who have demonstrated commitment to women's empowerment and healthcare equality.

Event producers JM Events Co. created a layered, dimensional stage design that featured moms and children from Jhpiego’s programs around the world. The suspended collage of nine portraits floated above the stage via aircraft cables.

In addition to the stage design, the event's florals were used to continue telling the story of women around the world. JM Events Co. tapped four different floral designers—Lovesome Blossoms, Valerie Jurado, Riot Blooms, and Peachy Petals—to create centerpieces and installations that drew inspiration from South America, Southeast Asia, and Africa.

The event also featured West African drumming and dancing from Le Ballet Dembaya.

During the Stagecoach Festival in late April, attendees could visit the BÉIS Travel Pit Stop, designed by creative agency MKG. The desert oasis was modeled after a stylish gas station—but instead of filling up their vehicles, guests refilled their water bottles in BÉIS-branded "gas pumps"—or opted for something stronger at the attached BÉIS Saloon.

The activation, which was open all three days of the April 26-28 festival, also offered phone charging stations, glam touch-ups, and an IRL shopping experience featuring BÉIS’ festival-approved accessories and luggage that could be shipped directly to attendees' homes.

Western-themed backdrops with strategically placed BÉIS luggage provided an on-theme setting for photos and social media posts. BÉIS also provided giveaways including branded bandanas and keychains.

On May 9, Studs debuted Fancy Studs, a luxury ear-piercing pop-up in New York. For two weeks, Fancy Studs offered an elevated piercing experience with a new fine jewelry collection of 14K gold and white gold earrings featuring lab-grown diamonds. The experience was set in a design-forward space, inspired by Roman arcades, that featured a serene spring palette married with Studs’ signature shapes and neon accents.

The Fancy Studs concept drew inspiration from the brand's color palette of mint, moss, and emerald tones. Clean lines and geometric precision dominated the design, while Doric-style columns, scalloped retail displays, and modern archways bridged the gap between traditional and modern aesthetics. Neon accents helped highlight and accentuate the architectural features.

Studs co-founder Lisa Bubbers designed the pop-up in collaboration with Maya Elle Annotti of Familiar Stranger.

IHEARTCOMIX collaborated with Universal Pictures on a series of activations for its latest horror release, Abigail. The main event was an immersive horror experience and influencer party based on the TikTok trend of "Girl Dinner." Taking place at the famed Batman Estate in Pasadena, more than 150 creators were invited to attend and partake in the spooky meal.

Guests entered the house in groups of 8 to 10 with the assignment of babysitting Abigail for a single night—later learning that she was a vampire ballerina, of course. Multiple floors featured horrific scenes, photo ops, catered food and drink, branding from the film, and a finale moment with Abigail dancing on the roof with a decapitated corpse. Ultimately, the immersive event resulted in 103 social posts, with a social reach of more than 433.3 million.

On May 11, Gold House celebrated its annual Gold Gala at the Los Angeles Music Center. This year's gala, marking its third iteration, gathered preeminent figures from the Asian Pacific community to honor the “Gold House 2024 A100 List,” which spotlights the previous year’s most innovative and influential Asian Pacific leaders in society and culture.

Featuring the theme “A Gold New World,” the 2024 gala was brought to life by Sequoia Productions. Upon arrival, VIP guests ascended the gold carpet staircase for a photo moment under the custom-designed, 9-foot-tall gold cherry blossom trees.

Sequoia Productions continued the elegant gold and white themes throughout the space. At the cocktail reception, for example, white furniture vignettes were accented by specialty fixtures in an array of gold and champagne shades. Guests began the evening sampling specialty cocktails and rosé provided by Pernod, plus an assortment of tray-passed hors d’oeuvres.

In the seated dinner area, the main stage was adorned with leaf-and-branch-shaped gold structures, inspired by water and air and symbolizing growth. Birds “in flight” added to the composition, and dinner tables were adorned with white roses and orchids.

Dignitaries and A100 honorees—including Padma Lakshmi, Saweetie, Steven Yeun, and Lucy Liu—took the stage while the gala's 660 guests enjoyed dishes curated by Lakshmi and chef Vijay Kumar of Semma in New York. The three-course dinner highlighted Asian Pacific flavors and showcased some of Lakshmi’s cherished family recipes. A performance by Saweetie closed the show before guests headed to a lively after-party presented by Gold House and Billboard, which showcased cuisine by Panda Express and a boba bar by Bopomofo. Performers included A100 honoree Steve Aoki and RuPaul's Drag Race winner Nymphia Wind.

During Stagecoach weekend, celebrities and influencers flocked to the Jameson Irish Whiskey Jameson Desert Dive. At the air-conditioned, 30-by-50-foot speakeasy experience on festival grounds, attendees found a custom back bar with 240 Jameson bottles built into the design, along with a 6-foot neon "J" with a custom oversize cowboy hat and a custom cowboy hat-making station.

Attendees could escape the heat with four Jameson cocktails on draft, alongside Jameson's three signature canned cocktails, and enjoy live musical performances from the likes of Austin Mahone (pictured). The space was produced by 160over90.

Stagecoach attendees also enjoyed frozen and iced cocktails at the neighboring MALIBU Desert Dream Spot, a 30-by-30-foot activation also produced by 160over90. The space included a custom bar created inside a pull trailer with a retractable awning, wrapped in vinyl and LED lighting, along with a photo op designed to promote MALIBU's newest “Vacation You” branding. There were also two misting stations for a cooldown moment, an additional bar cart offering ready-to-drink cocktails, and sunscreen in partnership with Vacation Sunscreen.

CityPlace Doral—a dining and entertainment destination in South Florida—has launched its spring seasonal Instagrammable art installation made entirely of sunflower-decorated umbrellas. Upon entering the center, guests are welcomed with 1,300 sunflower-decorated umbrellas floating overhead on the boulevard; the umbrellas are arranged so the sunflowers are visible from both the top and bottom. Guests can experience photo moments in The Fountain Plaza, including a tunnel surrounded by sunflowers and a swing adorned with lush greenery and vibrant sunflowers. The installation will be on display through June 30.

To promote the new film Furiosa: A Mad Max Saga, Warner Bros. tapped 15|40 to help produce and execute a headline-grabbing street celebration on LA's famed Hollywood Boulevard—complete with a metallic chariot holding stars Anya Taylor-Joy and Chris Hemsworth, along with other post-apocalyptic vehicles, costumed actors, and even some fiery stunts inspired by the film.

15|40 also recently created a memorable red carpet moment to celebrate Kingdom of the Planet of the Apes, creating elements of the carpet that transported guests into the film's apocalyptic jungle.