When deciding whether to attend trade shows and other exhibitions, about two-thirds of attendees surveyed indicated they rely on content on exhibitors’ websites and emails sent by exhibitors.
Photo: Courtesy of Surf Expo
Illustration: Carolyn Bouchard for BizBash
At MinExpo 2016 in Las Vegas, GES and Converse Marketing designed a 52,000-square-foot exhibit for construction and mining equipment manufacturer Caterpillar. The display featured 14 mining machines, 42 video-messaging areas, 20 tabletop multi-touch surfaces, two operator simulators, two VR experiences, and more.
Photo: Courtesy of GES
