Canon hosted a sponsor activation at London Fashion Weekend, a consumer showcase September 18 to 21. Using Oculus Rift headsets, Canon gave more than 3,000 visitors the chance to experience the hectic life of a high-fashion model. The Oculus Rift video experience lasted two minutes and 20 seconds, and guests experienced a virtual version of activities such as exiting a car to awaiting paparazzi, having their hair and makeup done, and walking the catwalk.
The iHeartRadio Music Festival brought an impressive number of musical acts—and sponsors—to the MGM Grand in Las Vegas September 19 and 20. In a move meant to get attendees to associate its soft drink with a refreshing quality—and give them an opportunity to cool off from the hot Las Vegas weather—Pepsi constructed a waterslide.
On September 21, the touring “Toyota Sessions Powered by Pandora” concert series took over a barge in San Diego. A custom Instagram printer encouraged social media engagement.
