The 138th Kentucky Derby drew a crowd of 165,307—the largest outing in the event's history—to Churchill Downs Racetrack on Saturday for horse racing's biggest party.
For sponsors, the legendary event provides an opportunity to associate their brands with an elite audience, from Hollywood celebrities to socialites donning elaborate hats. Brands as diverse as Maxim magazine and Grey Goose vodka set up shop to take part in the action. Here's a look at the highlights.
Pegasus Parade
Photo: Matthew McCardwell/ Kentucky Derby Festival
Young & Reckless Party at the Kentucky Derby
Photo: Robert Pieroni Creative
Young & Reckless at the Kentucky Derby
Photo: Robert Pieroni Creative
'Maxim' Party at the Kentucky Derby
Photo: Steven Cohen/WireImage
'Maxim' Party at the Kentucky Derby
Photo: Steven Cohen/WireImage
'Maxim' Party at the Kentucky Derby
Photo: Steven Cohen/WireImage
Pegagus Parade at the Kentucky Derby
Photo: Matthew McCardwell/ Kentucky Derby Festival
Taste of Derby Party at the Kentucky Derby
Photo: Jacob Zimmer
Taste of Derby Party at the Kentucky Derby
Photo: Jacob Zimmer
Taste of Derby Party at the Kentucky Derby
Photo: Jacob Zimmer
Ram Trucks Promotions at the Kentucky Derby
Photo: Courtesy Ram Truck Brand
Ram Promotions at the Kentucky Derby
Photo: Courtesy Ram Truck Bran
Ram Promotions at the Kentucky Derby
Photo: Courtesy Ram Truck Brand
Style Icon Suite at the Kentucky Derby
Photo: Courtesy of Style Icon Events
Style Icon Suite at the Kentucky Derby
Photo: Courtesy of Style Icon Events
Pure Leaf Promotion at the Kentucky Derby
Photo: Stephen Cohen/Getty Images for Pure Leaf
Jocktails Party at the Kentucky Derby
Photo: Chris Humphreys
Grey Goose Promotion at the Kentucky Derby
Photo: Theo Wargo/WireImage
Grey Goose Promotion at the Kentucky Derby
Photo: Theo Wargo/WireImage
Grey Goose Promotion at the Kentucky Derby
Photo: Theo Wargo/WireImage