Bank of China Cuts Ice—Instead of Ribbon—to Open New Branch

On March 22, seven high-ranking representatives of the Bank of China took picks to a seven-foot ice sculpture. To announce the bank's new Chicago branch, the company collaborated with Jack Morton Worldwide to hold an attention-grabbing stunt that put a spin on a traditional ribbon-cutting ceremony. At the Four Seasons Hotel, the bank reps chiseled away white blocks on Nadeau's ice sculpture, and the word "Chicago" was ultimately revealed in bright red font.