In November 2015,
JOOJ Blow Dry launched a mobile beauty experience based in Chicago's North Shore. Customized Airstream trailers visit corporate offices, hotels, private residences, and events around the city, providing on-site services like shampoos, blowouts, updos, and braids. Each Airstream is equipped with four stations where clients can get beautified without a trip to the salon. Pricing starts at $48.