Begun as a sales-boosting idea for New York retailers, Fashion's Night Out has since spread to other U.S. cities (and other countries). This year, the initiative devised by Vogue, the Council of Fashion Designers of America, and NYC & Company grew into fully fledged, multi-event celebrations in more than 20 states, including California, Florida, Nevada, and Illinois. From a Ferris wheel on Rodeo Drive to a boccie contest at Miami Beach's Bal Harbour Shops, floral tabletop design demos at Neiman Marcus in Chicago to a Cirque du Soleil performance on the streets of Georgetown in Washington, here's a look at some of the biggest and most interesting events that took place outside New York on Friday.
Photo: Alex J. Berliner, Berliner Photography/BEImages
To kick off Fashion's Night Out in Los Angeles, Mayor Antonio Villaraigosa, Anjelica Huston, Will.i.am, and other big names hosted a 5 p.m. press conference at the Beverly Center.
Photo: Alex J. Berliner, Berliner Photography/BEImages
Hundreds of shoppers hit the Beverly Center in L.A. The West Hollywood shopping mall served as the city's official hub for the night's events and staged three live fashion shows.
Photo: Alex J. Berliner, Berliner Photography/BEImages
Open to the public, a four-story Ferris wheel marked Rodeo Drive's Fashion's Night Out efforts. The block party saw the participation of more than 80 stores in the famous shopping district, as well as a life-size trivia game played by Vogue West Coast editor Lisa Love and others.
Photo: Alex J. Berliner, Berliner Photography/BEImages
The Forum Shops at Caesars in Las Vegas celebrated Fashion's Night Out until 11 p.m., with celebrities, designers, and entertainers on hand for in-store events, product demos, parties, and promotional giveaways.
Photo: Jim Decker
At Neiman Marcus in Chicago, Michael Gaffney, owner of the Chicago School of Floral Design, did tabletop arrangement demos.
Photo: Courtesy of Neiman Marcus
Washington's big block party was organized by the Georgetown Business Improvement District and sponsored by Mini Cooper dealership Mini of Alexandria, Vitaminwater, and Labels for Love.
Photo: Tony Brown/Imijination Photography for BizBash
In Washington, the Bug Dance Squad from the Cirque du Soleil show Ovo taught moves and performed on the streets of Georgetown.
Photo: Tony Brown/Imijination Photography for BizBash
Among the various in-store promotions for the Georgetown B.I.D.'s event, Roche Salon showcased hairstyles on models dressed in all-white outfits, TD Bank hosted Book Hill's fashion show, and bloggers doled out style advice at the Reiss boutique on Wisconsin Avenue.
Photo: Tony Brown/Imijination Photography for BizBash
The Buoniconti Fund to Cure Paralysis' kickoff for its Great Sports Legends Dinner coincided with Fashion's Night Out this year. The nonprofit organization closed down the Bal Harbour Shops in Miami for a 500-person event. The biggest component was the three boccie ball courts produced by Barton G., where guests could play for free or pay $10 to compete to win prizes from Tiffany & Company.
Photo: Pedro Galvez for BizBash
Vogue Latin America and Grey Goose sponsored the Fashion's Night Out activities in Miami's design district. In addition to the offerings from boutiques like Y-3 and Marni and a pop-up salon from Maybelline New York, the night included a performance by a live band.
Photo: Courtesy of Harrison & Shriftman
