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  1. Venues & Destinations
  2. United States
  3. Chicago

Leo Burnett Celebrates Holidays With Nightclub Party at Noon

Jenny Berg
December 20, 2010

On December 11, 1,000 Leo Burnett employees took an afternoon to dance, take shots at an ice bar, and wave glow sticks in time to a live rendition of Far East Movement's hit song "Like a G6."

Juan Woodbury, a senior TV producer at the Chicago-based ad agency, tapped Arona Martin of D3 Events to produce the company holiday party at Kingsbury Hall/The Vibe. "The vision was a full-on nightclub vibe during the day," said Martin.

At noon, the venue hosted a V.I.P. luncheon for 200 high-level executives, some of whom came from Japan. At 2 p.m., some 800 other guests—all local Leo Burnett employees—filtered in. "They had the day off work, and everyone came ready to have the best time," said Martin. "There was no need for a warm-up cocktail. We had seven coat checkers ready, to make sure that everyone got in with a minimal wait."

Along with handling 1,000 coats, Martin said the biggest logistical challenge was keeping the Far East Movement performance under wraps. "It was meant to be a surprise," she said. "Apart from us, the only people that knew about it were a few of our contacts at Leo Burnett. Before the event, we were inundated with calls from people asking about the surprise performance. It was hysterical." 

The event was initially scheduled to end at 7 p.m., but company reps decided to extend it a few hours later. "At one point, we got a delivery of about 500 pizzas, kind of like a late-night snack," said Martin. "The vibe was so upbeat the whole time. We had a million light-up things, go-go dancers, and it was just what they wanted—something really fun and kitschy." 

E19723standalone
Photo: James Harris
The event took place at Kingsbury Hall/The Vibe, a large nightclub formerly known as Crobar. D3 Events created snowflakes with edges made of dancers' silhouettes.
The event took place at Kingsbury Hall/The Vibe, a large nightclub formerly known as Crobar. D3 Events created snowflakes with edges made of dancers' silhouettes.
Photo: James Harris
Earlier in the day, employees attended a breakfast meeting that had a 'Leo's' theme. The theme carried over to an ice luge at the afternoon-to-evening fete.
Earlier in the day, employees attended a breakfast meeting that had a "Leo's" theme. The theme carried over to an ice luge at the afternoon-to-evening fete.
Photo: James Harris
Staffers passed bags of snacks. Later, a local pizza company delivered 500 pies. 'We wanted to make sure everyone was safe and fed,' said producer Arona Martin.
Staffers passed bags of snacks. Later, a local pizza company delivered 500 pies. "We wanted to make sure everyone was safe and fed," said producer Arona Martin.
Photo: James Harris
The event drew 1,000 Leo Burnett employees, who remained 'upbeat the entire time,' said Martin.
The event drew 1,000 Leo Burnett employees, who remained "upbeat the entire time," said Martin.
Photo: James Harris
To underscore the intended nightclub vibe, go-go dancers performed.
To underscore the intended nightclub vibe, go-go dancers performed.
Photo: James Harris
Dressed in white and decorated with glitter, the dancers were meant to resemble 'snowflake princesses,' according to Martin. Trisha Star Productions handled hair and makeup.
Dressed in white and decorated with glitter, the dancers were meant to resemble "snowflake princesses," according to Martin. Trisha Star Productions handled hair and makeup.
Photo: James Harris
The event offered a surprise performance from Far East Movement.
The event offered a surprise performance from Far East Movement.
Photo: James Harris
The band, best known for its hit 'Like a G6,' performed a 40-minute set.
The band, best known for its hit "Like a G6," performed a 40-minute set.
Photo: James Harris
Equipped with glow sticks, employees danced along to the live set.
Equipped with glow sticks, employees danced along to the live set.
Photo: James Harris
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