The Week in Events: Super Bowl Party's Flying DJ Booth, M&M's 300-Pound Sculpture, Dancers in Nick Cave Soundsuits

Among the many private gatherings held in conjunction with this year's Super Bowl in Indianapolis was a first-time effort from Rolling Stone. The music magazine's "Rock Weekend" included a Saturday-night bash at the Crane Bay, which, with artist and production management from Toast, offered a flying DJ booth for artists like Pete Wentz.

Indianapolis reportedly poured nearly $12 million into the construction of Super Bowl Village, a 10-day, three-block, interactive festival of football that was free and open to the public. The Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash let Giants and Patriots fans go head to head in human-powered wheels; a scoreboard kept track of the player who generated the most energy.

On Sunday, the N.F.L. threw its first fan-focused Super Bowl party in Canada, hosting guests in Vancouver, Montreal, and Toronto. Toronto’s party took over Sound Academy and attracted 1,200 guests. Headlining sponsor Bud Light had a clear presence in the main seating area, with branded bar tops, tabletops, and a wall of Bud Light boxes. Astroturf marked with yard lines acted as the carpet.

As a way to re-introduce M&M character Ms. Brown, candy company Mars opened a temporary spot on Tuesday to showcase artwork made from chocolate. A 300-pound chocolate sculpture of the "spokescandy," created by artist Jim Victor, stands at the entrance.

During the cocktail reception at the Saturday night fund-raiser in Chicago, dancers dressed in Soundsuits from artist Nick Cave shimmied through the crowd and playfully interacted with guests. The suits are made with fabric, plastic, metal, hair, and other materials that make sounds when rubbed together.

J.R. Martinez, Iraq war veteran and Dancing With the Stars season 13 winner, spoke at the International Builders' Show in Orlando Thursday. Martinez talked about his work with Operation Finally Home, a charitable program providing new homes for injured soldiers. The show runs to the end of the week at the Orange County Convention Center.

More than 820 guests attended the Alvin Ailey American Dance Theater opening night gala Tuesday night at Washington's John F. Kennedy Center for the Performing Arts. The Free Spirit Band kept Alvin Ailey dancers and guests dancing until midnight. “You can hardly fit on the dance floor,” said Carolyn Peachey of Campbell Peachey and Associates, who has planned and produced the event since its founding.

On January 28, Bacardi gathered 150 internal executives and celebrity guests to its Miami offices to celebrate the 150th anniversary of the brand with activities like sampling three varietals of rum in a tasting room.

On Wednesday, USA Network promoted the launch of its second "Characters Unite" month by building a temporary structure in New York's Union Square that allowed the public to custom-stamp branded T-shirts already emblazoned with the campaign's tagline, "I won't stand for…" The television brand will take the pop-up to Washington on February 28.

Known for its provocative marketing, Svedka invited guests to a Los Angeles affair with the tagline, "Meet your future ex. Because nothing lasts forever." Billed as an "anti-Valentine's Day" bash, the event on January 31 took to Agency in Hollywood, with shared hosting duties by Carmen Electra and Jenny McCarthy, who held a sign bearing a decidedly unromantic version of a candy heart message.