Los Angeles / Southern California: Page 5

Los Angeles / Southern California
This Week in Los Angeles: Netflix's Retro TV Premiere, Eataly's Blooming Pop-Up Bar, Updates on Coachella and E3
West Coast editor Claire Hoffman covers the week's biggest event news.
To celebrate the spring season, Eataly LA has opened a pop-up bar dubbed Bar Fiorito. Located inside the venue's La Pizza & La Pasta restaurant, the bar is inspired by Italian spring flower fields and offers a selection of spritz cocktails and mocktails, plus Italian Aperitivo bites.
Los Angeles / Southern California
This Week in Los Angeles: Coronavirus Cancellations, Plus Stylish Events From Paris Hilton, the Los Angeles Ballet, and More
West Coast editor Claire Hoffman covers the week's biggest event news.
The Los Angeles Ballet celebrated its 14th season at the Broad Stage on February 28. Honorees included producer and choreographer Kenny Ortega, designer and philanthropist Gelila Assefa Puck, and Anastasia Beverly Hills owner Anastasia Soare; Nigel Lythgoe hosted. The gala featured florals by Mark's Garden and a dinner catered by Wolfgang Puck.
Los Angeles / Southern California
This Week in Los Angeles: Inside Kobe's Memorial Service, Plus a Family-Friendly Disney Stunt and a Tech-Forward Wedding
West Coast editor Claire Hoffman covers the week's biggest event news.
To promote the Disney Channel's new Zombies 2 film, the company worked with GDX Studios on a family-friendly stunt that placed lockers at various locations around the country. Passersby of all ages were encouraged to open the lockers, where zombie, werewolf, or cheerleader hands would give them a themed prize. In addition to the Grove in Los Angeles (pictured), the stunt traveled to San Diego; Raleigh, North Carolina; Louisville, Kentucky; Baltimore; Philadelphia; Orlando; and Miami; in all, some 10,000 gifts were distributed.
Los Angeles / Southern California
This Week in Los Angeles: Frieze L.A.'s 'Star Trek'-Inspired Installation, Plus a Stylish IMDb Lounge and the Reopening of Bernie's Coffee Shop
West Coast editor Claire Hoffman covers the week's biggest event news.
The second edition of Frieze Los Angeles ran from February 14 to 16 at the Paramount Studios backlot. Owned by entertainment group Endeavor, the international art festival drew more than 35,000 people, plus works from some 75 local and international artists. In one highlight, local multidisciplinary artist Channing Hansen transformed a townhouse on the studio's New York set into an immersive space inspired by Star Trek and other science fiction. Using hand-dyed and spun wool, Hansen crafted intricate, colorful weavings that filled the space and evoked patterns of cellular biology. Click here to learn more about Hansen's process.
Los Angeles / Southern California
This Week in Los Angeles: P.C.M.A.'s On-Stage Dinner, 'How to Get Away With Murder's Wrap Party, an Oscars Party's Unique Photo Studio
West Coast editor Claire Hoffman covers the week's biggest event news.
In early February, P.C.M.A. hosted a 'Think Tank' meeting on the stage of the Terrace Theater at the Long Beach Convention and Entertainment Center. The theater was transformed with ornate chandeliers, a mix of banquet tables and lounge seating, and colorful projection mapping.
Los Angeles / Southern California
This Week in Los Angeles: Previewing the Oscars Stage Design, Plus an Over-the-Top Toddler Birthday and Kobe Bryant Memorial Plans
West Coast editor Claire Hoffman covers the week's biggest event news.
The stage design for Sunday's Academy Awards will feature 40,000 Swarovski crystals. Swarovski worked with Emmy-winning creative director Jason Sherwood on the design, which includes a 1,100-pound swirl made of crystals, plus a 600-pound crystal curtain and a 1,325-pound crystal tower. 'My production design is a sculptural cyclone where Hollywood glamour and film-making artistry can combine visually to celebrate the impact of storytelling, and our partnership with Swarovski has allowed that vision to shine at every turn,' said Sherwood in a press release. 'Crystals imbue the design with the floating, magical sense of possibility, and bring an almost kaleidoscope wonder to a stage and a year of movies that celebrate the human experience.”
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Los Angeles / Southern California
This Week in Los Angeles: Remembering Kobe Bryant, Plus Events From Johnnie Walker, Create & Cultivate, and 'Birds of Prey'
West Coast editor Claire Hoffman covers the week's biggest event news.
Create & Cultivate celebrated its third annual 100 list—honoring 100 forward-thinking women—on January 23 at the Valentine & Grass Room downtown. The Chevrolet-sponsored event drew attendees including Tia Mowry-Hardrict, Jamie-Lynn Sigler, Adrienne and Chris Bosh, and Samantha Ronson. A photo booth from OM Digital had a colorful backdrop with a 'Keeping it 100' neon sign. Click here to see the photo op in action.
Los Angeles / Southern California
This Week in Los Angeles: Mac Miller's Immersive Listening Party, Goop Lab's Suggestive Floral Display, a Cirque du Soleil-Inspired Photo Op
West Coast editor Claire Hoffman covers the week's biggest event news.
On January 22 at the Netflix Home Theater in Hollywood, Gwyneth Paltrow and members of the Goop Lab team celebrated their new Netflix show, which premieres today. At the event, which was produced by Agenc, guests posed in front of a blooming floral wall resembling a vulva created by the Petal Workshop.
Los Angeles / Southern California
This Week in Los Angeles: HBO’s Tree-Filled Premiere Party, Two Stylish T.C.A. Events, Sean Penn’s $5 Million Fund-Raiser
West Coast editor Claire Hoffman covers the week's biggest event news.
HBO’s premiere of The Outsider took place on January 9 at the Directors Guild of America. Designer Billy Butchkavitz worked with HBO’s Anna Willey on the event, which took inspiration from the drama series’ key art. Images by Lighting handled lighting, Agile Eye Solutions handled large-scale decor elements and the press wall, and Town & Country handled event rentals. Audio came from Emerging Entertainment and catering came from the Food Matters, while Slay5 Media created a photo booth with a “dual identity” effect inspired by the Stephen King series. FireGroove offered sketch artists and a fingerprint analysis station, and DJ Johnny Knight performed.
Los Angeles / Southern California
This Week in Los Angeles: Netflix's Shoe Valet, the Oscars Go Hostless, Previewing the Grammys Floral Design
West Coast editor Claire Hoffman covers the week's biggest event news.
Netflix’s Golden Globes party on Sunday had a shoe valet, where guests could trade their high heels for a comfortable pair of Netflix-branded slides. The party was produced by the company's Catherine McTiernan and Kelli Hill along with Best Events. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
Los Angeles / Southern California
This Week in Los Angeles: the Golden Globes' All-Vegan Menu, the Rose Parade's 18 Million Flowers, Yahoo Mail's Interactive Pop-Up
West Coast editor Claire Hoffman covers the week's biggest event news.
Earlier this month, Yahoo Mail tapped NVE Experience Agency to create an interactive pop-up called the Upgrade Arcade. Open at Americana at the Brand from December 7 to 8, the public activation showcased the brand's new mail app through interactive games; visitors earned tickets by racing to “unsubscribe” in a light-up game and by sorting emails on a giant Plinko-style board. Tickets could later be cashed in for prizes courtesy of Yahoo Shopping. “It was a fun, immersive way for consumers to interact with our new features IRL and gain deeper familiarity with the new and improved Yahoo Mail,” explained Kevin Schwoer, senior manager of global events for Verizon Media.
Los Angeles / Southern California
This Week in Los Angeles: a Harry Styles Listening Party, 'Schitt's Creek's Sold-Out Pop-Up, Previewing the Golden Globes Menu
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
On December 11, Spotify hosted a listening party for Harry Styles's new album, Fine Line. The private fan event aimed to evoke the fictional seaside land of 'Eroda,' a reference from the singer's new song 'Adore You.' Held at a private home in Los Angeles, the gathering transported guests to Eroda with lush scenery, fishermen serving sashimi, boats docked on a small lake, staffers wearing branded raincoats, and a vignette called 'Harry's Little Blue Bedroom' (pictured). Styles himself made a surprise appearance at the event to hand out tickets to his December 13 show at the Forum, and fans were able to hear the new album in full.
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