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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

South Beach Wine & Food Festival Highlights: Activations and Events From Moët Hennessy, Diet Pepsi, Buick, and More

Tracy Block
February 27, 2012

This past weekend, thousands of people migrated to South Beach for the four-day marathon of food and drink known as the Food Network South Beach Wine & Food Festival. Rubbing elbows alongside more than a dozen top culinary television personalities, fans sampled a range of offerings at events sponsored by big name brands like Whole Foods, Evian, Amstel Light, Diet Pepsi, and Bank of America. As always, the weekend, overseen by Southern Wine & Spirits of America's vice president of corporate communications and national events Lee Brian Schrager, attracted a slew of personalities, from household names like Bobby Flay, Rachael Ray, and Emeril Lagasse to lesser known chefs like Robert Irvine, Daniel Holzman, and Jacques Van Staden.

Highlights of the 2012 run of the festival include a dinner hosted at the site of the unopened Marlins Park, Wine Spectactor's upscale affair at the Fontainebleau Miami Beach, the interactive Celebrity Cruises tour, and the second installment of the "Best Thing I Ever Ate Late Night Bites & Sweets" sponsored by the Food Network and the Cooking Channel.

Perhaps the biggest was Moët Hennessy's barbecue kickoff on Thursday night, an interpretation of the marquee event BubbleQ that was retired last year. Like its predecessor, the affair hosted by Lagasse and Guy Fieri drew a energetic crowd, who gobbled up items like Tim Love’s pulled pork tacos, Jaques Van Straden’s pork spring rolls, Michelle Bernstein’s lamb pitas, and Dewey LoSasso’s filet mignon sliders with lobster and onion marmalade. The party headed into late-night hours with the Q After Dark, a courtyard bash serving more smoked barbecue, cocktails, winged dancers, and a rotation of DJs spinning electronic dance tracks.

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Photo: Elizabeth Renfrow for BizBash
Moet Hennessy's The Q, South Beach Wine & Food Festival
Moet Hennessy's The Q, South Beach Wine & Food Festival
Guests packed the tent and sampled food and beverages at the sold-out Q event, which replaced the popular BubbleQ affair at the festival. Inside the tent, orchids added a feminine touch to lodge-style decor composed of wood and antlers.
Photo: Elizabeth Renfrow for BizBash
Buick at the Moet Hennessy's The Q, South Beach Wine & Food Festival
Buick at the Moet Hennessy's The Q, South Beach Wine & Food Festival
Buick packed the trunk of one of its vehicles with picnic products, including a bottle of Champagne from event sponsor Moët Hennessy.
Photo: Elizabeth Renfrow for BizBash
Pepsi at Moet Hennessy's The Q, South Beach Wine & Food Festival
Pepsi at Moet Hennessy's The Q, South Beach Wine & Food Festival
Diet Pepsi set up an aluminum display with interactive touch-screen stations, allowing attendees to post their favorite dishes to Twitter or Facebook.
Photo: Tracy Block for BizBash
Masaharu Morimoto at Moet Hennessy's The Q, South Beach Wine & Food Festival
Masaharu Morimoto at Moet Hennessy's The Q, South Beach Wine & Food Festival
Masaharu Morimoto of Iron Chef was one of the many participating toques at the Q event and served surf-and-turf samples from his station.
Photo: Elizabeth Renfrow for BizBash
Allen Brothers Steaks at Moet Hennessy's The Q, South Beach Wine & Food Festival
Allen Brothers Steaks at Moet Hennessy's The Q, South Beach Wine & Food Festival
The glittering cow display from sponsor Allen Brothers Steaks became the event's landmark for lounging and photo ops.
Photo: Elizabeth Renfrow for BizBash
Moet Hennessy's The Q After Dark, South Beach Wine & Food Festival
Moet Hennessy's The Q After Dark, South Beach Wine & Food Festival
Winged dancers entertained guests at the Q After Dark. Stationed near a triple DJ setup, each performer had her own illuminated dance platform.
Photo: Tracy Block for BizBash
Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
For Sunday's Grand Tasting, hundreds of patrons headed into the grounds on Ocean Drive for a seven-hour feast of food, wine, spirits, and Food Network celebrity appearances. The entrance included bright blue Buick gift bag pick-ups with Ikea wine glasses. Live culinary shows and book signings by Books & Books came courtesy of Michael Symon, Masaharu Morimoto, Bobby Flay, Paula Deen, Anne Burrell, and Anthony Bourdain.
Photo: Elizabeth Renfrow for BizBash
Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Streaming fabric in shades of blue, matching the logo color of sponsor American Express, hung above the crowds in the Grand Tasting tent. Sunglasses were popular promotional merchandise, handed out by Aperol and Cape Cod, while Jelly Belly, Fiji Water, and Bing sponsored photo-taking stations. Italian brands like Barilla, Bertolli, and Carbonell cooked olive oil-infused recipes.
Photo: Tracy Block for BizBash
Fiji Water at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Fiji Water at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Fiji Water's carnival-inspired display had photo stops, fortune tellers, and fresh fried doughnuts.
Photo: Tracy Block for BizBash
Jelly Belly at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Jelly Belly at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Candy brand Jelly Belly provided a beach scene photo setup for couples interested in stopping to pose.
Photo: Tracy Block for BizBash
Buick at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Buick at Whole Foods Market Grand Tasting Village, South Beach Wine & Food Festival
Outside the tent, sponsor Buick built a sandcastle.
Photo: Elizabeth Renfrow for BizBash
Amstel Light Burger Bash, South Beach Wine & Food Festival
Amstel Light Burger Bash, South Beach Wine & Food Festival
On Friday night, Rachael Ray hosted the Burger Bash, an event the TV culinary personality also headlines at the New York City Wine & Food Festival. Ray served her smoky barbecue patty with sweet and spicy pickles to guests, including her husband John Cusimano (pictured).
Photo: Seth Browarnik/startraksphoto.com
Bobby Flay at Amstel Light Burger Bash, South Beach Wine & Food Festival
Bobby Flay at Amstel Light Burger Bash, South Beach Wine & Food Festival
Bobby Flay's offering was the "Buffalo Style Burger Crunchified," representing his chain of fast-casual Bobby's Burger Palaces in the Northeast. People’s Choice winner chef Michael Symon took home the night's honors for the third year in a row.
Photo: Seth Browarnik/startraksphoto.com
Fontainebleau Miami Beach 'Wine Spectator' Best of the Best, South Beach Wine & Food Festival
Fontainebleau Miami Beach 'Wine Spectator' Best of the Best, South Beach Wine & Food Festival
Also on Friday night, Wine Spectator hosted its Best of the Best party at the Fontainebleau Miami Beach's Sparkle ballroom. Beginning in the north end of the resort’s lobby, where ticket holders picked up Riedel glassware and a guidebook for note-taking, the event included live entertainment from the Jacob Jeffries Band and appearances by Martha Stewart and Antonio Banderas (in town to showcase Anta Banderas Winery).
Photo: Elizabeth Renfrow for BizBash
Fontainebleau Miami Beach Presents 'Wine Spectator' Best of the Best, South Beach Wine & Food Festival
Fontainebleau Miami Beach Presents 'Wine Spectator' Best of the Best, South Beach Wine & Food Festival
Glassware supplier Wine Me? raffled off hand-painted stemware, while attendees picked up sweet treats from the Fontainebleau’s dessert buffet and Momofuku Milk Bar and Eleven Madison stations.
Photo: Elizabeth Renfrow for BizBash
Food Network and the Cooking Channel's the Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Food Network and the Cooking Channel's the Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
At the second installment of the "Best Thing I Ever Ate" soirée, a live band performed Billboard top hits while clips from the Food Network show were projected on the screen above the stage.
Photo: Elizabeth Renfrow for BizBash
Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Inspired by traditional American diners, the Food Network- and Cooking Channel-sponsored event on Saturday night was decorated with white booths and a wall of food personality caricatures.
Photo: Elizabeth Renfrow for BizBash
Phil's Tavern at Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Phil's Tavern at Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Phil's Tavern staffers served cheese steaks from its restaurant, which is based in Blue Bell, Pennsylvania.
Photo: Elizabeth Renfrow for BizBash
Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Food Network and the Cooking Channel's The Best Thing I Ever Ate Late Night Bites & Sweets, South Beach Wine & Food Festival
Much like the design scheme indoors, an al fresco lounge was dominated by a pink and white color palette.
Photo: Elizabeth Renfrow for BizBash
Florida Blue's Fun and Fit as a Family
Florida Blue's Fun and Fit as a Family
On Saturday, a mix of chef demonstrations and child-friendly activities on Jungle Island provided a light departure from the festival’s mainland indulgences. A roster of Food Network and Cooking Channel chefs made guest appearances, teaching families healthy cooking techniques. Designed to give children healthy and active diversions, the Carnival-sponsored event also offered the Kellogg’s Kidz Kitchen.
Photo: Elizabeth Renfrow for BizBash
Florida Blue's Fun and Fit as a Family
Florida Blue's Fun and Fit as a Family
Rocco DiSpirito taught children how to assemble healthier pizza options, using fresh ingredients and whole wheat pizza dough. The chef even sported an official festival T-shirt promoting hashtag #SOBEWFF.
Photo: Elizabeth Renfrow for BizBash
Florida Blue's Fun and Fit as a Family
Florida Blue's Fun and Fit as a Family
Rachael Ray shared family friendly nutritional tips at her live cooking demonstration.
Photo: Elizabeth Renfrow for BizBash
Cultivate Wines' Trucks on the Beach, South Beach Wine & Food Festival
Cultivate Wines' Trucks on the Beach, South Beach Wine & Food Festival
At Sunday evening's Trucks on the Beach tasting, the festival's logo shined down on a ping-pong table, which added interactive decor for guests.
Photo: Elizabeth Renfrow for BizBash
Cultivate Wines' Trucks on the Beach, South Beach Wine & Food Festival
Cultivate Wines' Trucks on the Beach, South Beach Wine & Food Festival
Select food trucks like local grilled cheese truck Ms. Cheezious, parked under the tent for the Andrew Zimmern-hosted event, which was the festival's closing party.
Photo: Elizabeth Renfrow for BizBash
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Chef Michael Symon praised the Miami barbecue scene, which had a dominating presence at Thrillist's laid-back shindig at the Eden Roc.
Photo: Elizabeth Renfrow for BizBash
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Elegant and brightly illuminated stations dotted Thrillist's event, where more than a dozen chefs plated food using Creekstone Farms offerings. Chef Paula DaSilva of Eden Roc restaurant, 1500 Degrees, prepared a suckling pig, while Top Chef alum and North Miami Beach chef Howie Kleinberg plated tender beef-brisket sliders and fresh coleslaw.
Photo: Elizabeth Renfrow for BizBash
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Thrillist's BBQ & the Blues, South Beach Wine & Food Festival
Diablo Dimes & the Bloodhounds played live Americana roots tunes at the poolside event.
Photo: Elizabeth Renfrow for BizBash
Celebrity Cruises' A Taste of Modern Luxury, South Beach Wine & Food Festival
Celebrity Cruises' A Taste of Modern Luxury, South Beach Wine & Food Festival
On Saturday, James Beard Award nominated chef Jacques Van Straden of restaurant Qsine showed guests an innovative way to showcase multiple plates and tapas. Liquid chef Junior Moreno also created cocktails with liquid nitrogen, organic and fresh produce, handmade syrups, and distinct spices.
Photo: Tracy Block for BizBash
Pat LaFrieda Meats' Swine & Wine, South Beach Wine & Food Festival
Pat LaFrieda Meats' Swine & Wine, South Beach Wine & Food Festival
Husband and wife duo Debi Mazar and Gabriele Corcos greet guests at Swine & Wine, a Sunday event at Biltmore Hotel.
Photo: Courtesy of South Beach Wine and Food Festival
Smithfield's Paula Deen’s Sunday Brunch, South Beach Wine & Food Festival
Smithfield's Paula Deen’s Sunday Brunch, South Beach Wine & Food Festival
On Sunday morning, Deen scouted the brunch offerings from local chef Cindy Hutson of Ortanique on the Mile.
Photo: Courtesy of South Beach Wine and Food Festival
Diamond Dishes at the Marlins Park, South Beach Wine & Food Festival
Diamond Dishes at the Marlins Park, South Beach Wine & Food Festival
Julie Loria, author of the cookbook, Diamond Dishes, and wife of Marlins owner Jeffrey Loria, hosted a V.I.P. evening on the field to give guests a first look at the new stadium. Following cocktails, guests dined around the bases and greeted Marlins players.
Photo: Courtesy of Marlins
Diamond Dishes at the Marlins Park, South Beach Wine & Food Festival
Diamond Dishes at the Marlins Park, South Beach Wine & Food Festival
Chefs Eric Chopin, Hedy Goldsmith, Laurent Tourondel, Scott Conant, and Michelle Bernstein prepared dinner for guests with items like burgers and lemon meringue pie.
Photo: Alexander Porter/BFAnyc.com
The Slice by the Cosmopolitan of Las Vegas, South Beach Wine & Food Festival
The Slice by the Cosmopolitan of Las Vegas, South Beach Wine & Food Festival
The Cosmopolitan of Las Vegas hosted visitors at the Slice, its traveling two-story pop-up with interiors reminiscent of the resort.
Photo: Vallery Jean/WireImage
The Slice by the Cosmopolitan of Las Vegas, South Beach Wine & Food Festival
The Slice by the Cosmopolitan of Las Vegas, South Beach Wine & Food Festival
Guests used chalk to draw on Dunny by Kid Robot outside of the Slice.
Photo: Vallery Jean/WireImage
Bank of America's Tribute Dinner Honoring Charlie Trotter & Piero Antinori, South Beach Wine & Food Festival
Bank of America's Tribute Dinner Honoring Charlie Trotter & Piero Antinori, South Beach Wine & Food Festival
Anthony Bourdain addressed attendees at Saturday night's Tribute Dinner, which honored chef Charlie Trotter and winemaker Piero Antinori at the Loews Miami Beach.
Photo: Seth Browarnik/startraksphoto.com
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