This week's roundup includes a comic book-inspired skyline illustration in Toronto, Mars-theme geodesic dome tents in New York, a rum barrel tailgate challenge in Philadelphia, and pretzels with cheddar-pilsner sauce in Los Angeles.
Colorful cutouts with expressions designed in comic-book font were set up throughout the space.
For a unique drink idea for holiday events, Aardvark's eco-friendly straws are durable, flexible, and chlorine-free. The straws are available in holiday patterns and can come with corporate branding.
The fourth annual Hush Hush, an after-hours party that raises funds for the Toronto Public Library's Young Voices program, took place October 15 at the library's Bloor/Gladstone branch. The party, which had a comic book-inspired heroes and villains theme, featured a comics-theme cutout illustration of the Toronto skyline. Decor for the event was handled by SP Designs, Jackie O Flowers, and Boss Print and Creative.
The event featured a photo booth from Toronto Life that invited guests to pose in front of a green screen to become part of a comic-book scene.
National Geographic Channel promoted its upcoming six-part documentary series Mars with a tented activation called "Experience Mars," which took place October 26 to 29 at the corner of Varick and Canal streets in New York. The activation's footprint included four geodesic dome tents that each contained "training modules" that gave visitors a sense of what it would be like to colonize Mars.
In a custom-built experience for the event, guests could slip into a spacesuit glove and try to unscrew a nut from one bolt and rescrew it onto another bolt.
Guests zipped into special low-gravity treadmills and wore VR goggles to experience what it's like to walk on Mars.
Innovative Dining Group in Los Angeles is now offering pulled beer-can chicken served on corn cakes with pickled watermelon.
For a beer-infused catering idea, Patina Catering in Los Angeles is offering traditional baked pretzels served with cheddar-pilsner sauce.
To promote the debut of its new Americana-inspired packaging, Bacardi's Oakheart Genuine Spiced Rum recently launched a national teamwork-focused consumer campaign around professional and college sporting events, inviting game-day attendees to participate in a branded physical challenge. The activation, which kicked off October 23 at Xfinity Live! in Philadelphia, invited participants to raise a flag mounted in a branded oak barrel and then carve their names into a giant branded barrel that will travel to every event on the tour.
