Michele LaufikExperiential Marketing, Activations & Sponsorships12 Super Bowl LV Brand Activations You Might Have MissedInstead of the usual on-site events, brands such as Verizon and Bud Light created virtual experiences for this year's big game.February 10, 2021Experiential Marketing, Activations & SponsorshipsHow the 2021 Sundance Film Festival Experimented With Multiple Event FormatsThis year's film festival continued to highlight indie cinema with plenty of online and IRL screenings, as well as digital activations from brands like HBO Max and Acura.February 8, 2021Event Production & FabricationWhat's a 'Future-Proof' Live Performance Venue?The Vertical Theatre—a pop-up, free-standing structure—could be the answer to hosting safe live events.February 4, 2021Event Design & Decor11 Ideas for Hosting a Safe Super Bowl LV Watch PartyFrom commercial bingo to Chrissy Teigen on a stick, here are some ways to celebrate the big game this year.February 1, 2021Experiential Marketing, Activations & SponsorshipsWhat’s That Sound? How Brands Are Creating Audio Experiences for At-Home AudiencesAs our homes become our offices, entertainment centers and even classrooms, the sounds around us are more critical than ever—leading brands to design creative, audio-driven experiences.January 27, 2021Hybrid & Virtual Event ProductionHow Uber's Virtual Conference Brought the IRL Venue to At-Home AttendeesFor Uber Freight’s annual conference, MoonLab Productions digitally recreated Chicago’s The Old Post Office building. Here's how it was done.January 25, 2021Rentals7 Design-Forward Rentals to Help Keep Guests Safe at Live EventsThese must-have rental items can help guests stay socially distanced at events.January 22, 2021Hybrid & Virtual Event ProductionEvent Tech News and Products You Might Have Missed From CES 2021High-tech face masks, immersive venues and virtual entertainment were highlighted at this year’s annual tech trade show.January 20, 2021Hybrid & Virtual Event ProductionHow CES Traded In Vegas for Virtual This YearCTA partnered with Microsoft to host an all-digital iteration of the tech industry’s biggest trade show.January 18, 2021Hybrid & Virtual Event ProductionSee Inside This Over-the-Top Virtual Music Festival That Drew 950,000 AttendeesTomorrowland organizers hosted a New Year’s Eve concert event with high-tech stage designs.January 13, 2021Previous PagePage 48 of 122Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
