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  1. Catering & Design
  2. Florals

Floral

June 1, 2017
Guests at the Stella Artois event dined at several long, farm-style tables, which had no linens—but were instead topped with abundant white flowers.
Guests at the Stella Artois event dined at several long, farm-style tables, which had no linens—but were instead topped with abundant white flowers.
Photo: Michael Buckner/Getty Images for Stella Artois
'Women's Wear Daily' Beauty Summit
'Women's Wear Daily' Beauty Summit

The Women's Wear Daily Beauty Summit took place at Metropolitan Pavilion on May 21 and 22. The meeting had a sleek, all-white design from Shiraz Events. At breakfast, guests sat in clear Miro chairs at communal tables topped with white linens. The floral arrangements were simple birch vases holding cobble moss balls. "WWD aims for all summits to have an environment that is 'digital, modern, and global,' so we chose to work with the space at hand and create a futuristic aesthetic by the use of all white," said Brian Hanley of Shiraz.

Photo: Sean Smith
At Chicago’s Harris Theater gala in June, Bill Heffernan used centerpieces of ferns and freesia as part of the event’s moonlit-forest look.
At Chicago’s Harris Theater gala in June, Bill Heffernan used centerpieces of ferns and freesia as part of the event’s moonlit-forest look.
Photo: Robert Carl
Fox celebrated its fall television lineup with a casino-style event in Los Angeles. YourBash! and Sada's Flowers collaborated on the event's shabby chic look, which included simple arrangements of succulents decorating the tables.
Fox celebrated its fall television lineup with a casino-style event in Los Angeles. YourBash! and Sada's Flowers collaborated on the event's shabby chic look, which included simple arrangements of succulents decorating the tables.
Photo: Sean Twomey/2me Studios
Cadillac’s Tastemakers Dinner
Cadillac’s Tastemakers Dinner

On Friday, Cadillac hosted its “Never Stop Daring” Tastemakers Dinner to celebrate the brand’s partnership with ABC Television and the Oscars. The event, which was designed and produced by JJLA and honored Ava DuVernay, hosted 60 guests at a private estate in the Hollywood Hills.

“The modern design complemented the aesthetic of the home and captured the elegance of the Oscars with accents of glass and gold throughout,” explained Jeff Consoletti, C.E.O. of JJLA.

Rentals came from JJLA, Taylor Creative, and Town and Country Event Rentals, while Seed Floral Couture handled flowers, Ultimate Lighting handled lighting, and MS Event Production handed the audio. Guests were entertained by electric violinist Rachel Grace and DJ Alex Merrell, and dined on a three-course menu from Republique.

Photo: Vivien Best
Pérez Art Museum Miami's Art of the Party
Pérez Art Museum Miami's Art of the Party

The annual gala held at the Pérez Art Museum Miami in April featured a fresh dining setup of white florals and greenery atop mirrored tables.

Photo: Lazaro Llanes
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The central arrangement in the Great Hall, inspired by a Fall 2007 Comme des Garçons appliqué violet collection, took event producer Raúl Ávila and his team a month to build off-site. It was disassembled and brought into the Met the Sunday before the gala, where a large crew applied the flowers over an 18-hour period. The base of the desk was trimmed in boxwood with camellias.
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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