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  1. Catering & Design
  2. Tabletop

Tampa Event Professionals Create Calendar and Benefit for Children's Cancer Center

Mitra Sorrells
March 14, 2011
A dozen event professionals from the Tampa area pooled their time and talents to create a new benefit for the Children’s Cancer Center. The inaugural Calendar for a Cause Soiree at the Don Cesar Beach Resort Thursday attracted 225 attendees and raised more than $15,000 for the nonprofit organization, which provides support to pediatric cancer patients and their families.
 
Georgia Watson, owner of Georgia Watson Events, said she and the other committee members have all worked together for years and started talking 16 months ago about creating something “bigger and better than ourselves.” They decided to create a calendar featuring photos of children from the cancer center, to be unveiled at a benefit cocktail party.

Watson, with colleagues from RSBP Events, One Fine Day, Botanica International Design Studio, Showorks, and Conceptbait Global Events and Floral Design Group, developed the event decor around the theme of the sun.  

“The whole idea was to replicate the sun because it symbolizes life, strength, and energy. We wanted the room to feel bright and cheery,” she said.  

Decorators draped the entry hallway with white fabric and illuminated it with LED lighting in red, orange, and yellow leading into the ballroom. Cocktails tables in the hallway followed the same color scheme, with the first ones topped with red linens, then orange, and then yellow, while framed photos of the children from the calendar lined the walls. Inside the ballroom, the lighting and linens again transitioned from yellow to orange to red in the rear, with tabletop floral arrangements in the same tones.  

Many of the children featured in the calendar attended the party with their families, so organizers wanted to make the event child-friendly. The menu included childhood favorites such as pizza, mac and cheese, chicken skewers, and pigs in a blanket.  

In addition to ticket and calendar sales, the event raised money with a live auction and the sale of wine and martini glasses painted by children from the center. To represent the cancer center’s motto of “Kids should fly a kite, not fight cancer,” organizers also sold kites, each labeled with the name of one of the young patients and his or her diagnosis.

E20189sa3
Photo: Michael Schulman for BizBash
Each of the six live-auction packages included a piece of framed artwork created by a child from the center.
Each of the six live-auction packages included a piece of framed artwork created by a child from the center.
Photo: Michael Schulman for BizBash
Children from the cancer center painted more than 100 wine and martini glasses, which were sold at the party.
Children from the cancer center painted more than 100 wine and martini glasses, which were sold at the party.
Photo: Michael Schulman for BizBash
Dessert included ice cream from Tampa Bay D'Lites and a whimsical cake from the Cake Zone.
Dessert included ice cream from Tampa Bay D'Lites and a whimsical cake from the Cake Zone.
Photo: Michael Schulman for BizBash
Organizers used kites, each labeled with the name of a young cancer patient, as decor and also sold them to attendees.
Organizers used kites, each labeled with the name of a young cancer patient, as decor and also sold them to attendees.
Photo: Michael Schulman for BizBash
IM Events created LED-illuminated plexiglass tables to display the wine and martini glasses painted by the children.
IM Events created LED-illuminated plexiglass tables to display the wine and martini glasses painted by the children.
Photo: Michael Schulman for BizBash
The Don Cesar Beach Resort hosted the party and provided catering.
The Don Cesar Beach Resort hosted the party and provided catering.
Photo: Michael Schulman for BizBash
Bay Stage Lighting created a polka-dot backdrop for the entertainment from Phase5 Band.
Bay Stage Lighting created a polka-dot backdrop for the entertainment from Phase5 Band.
Photo: Michael Schulman for BizBash
The menu included childhood favorites such as fresh vegetables and ranch dressing, presented in a shot glass for a more sophisticated look.
The menu included childhood favorites such as fresh vegetables and ranch dressing, presented in a shot glass for a more sophisticated look.
Photo: Michael Schulman for BizBash
Many of the children featured in the calendar attended the party with their families.
Many of the children featured in the calendar attended the party with their families.
Photo: Michael Schulman for BizBash
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