Michelle Mucci

March 7, 2019
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To celebrate its 95th birthday, Saks created a pop-up, luxury carousel at New York’s Rockefeller Center from September 6 to 10. The carousel, which was produced by Endeavor Global Marketing, featured props and imagery inspired by the brand and New York. Street teams handed out special tokens for the carousel to passersby throughout the city a day before it opened.
10 Best Ideas of the Week: Saks' Pop-Up Carousel, Puma's Citywide Flagship Promotion, Lavender Opera Cakes
Experiential, Activations & SponsorshipsSeptember 13, 2019
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and Vox Group.
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
Los Angeles / Southern CaliforniaSeptember 13, 2019
A rendering of how the space will look on Emmys night.
Emmys 2019 Preview: See This Year's Colorful 'Brilliance in Motion' Theme
Event DesignSeptember 12, 2019
Surreal augmented-reality animations were included in many performances at the 2019 MTV Video Music Awards, including 'Que Pretendes' by J. Balvin and Bad Bunny.
Q&A: An MTV Award Show Producer Talks A.R. Strategy
AudiovisualSeptember 12, 2019
Bb Event Planners Choice General Copy
Event Planners Choice Wall of Recognition to Launch at BizBash Live: New York on October 23
Opinion/ExpertsSeptember 11, 2019
The 2020 Color of the Year was revealed via a pop-up display nestled in the woods of Calistoga Ranch.
See How Behr Revealed Its 2020 Color of the Year
Experiential, Activations & SponsorshipsSeptember 11, 2019
The 11th annual Artists for Peace and Justice (A.P.J.) Festival Gala, a major annual event during TIFF, took place September 7 at the Windsor Arms Hotel. The event raised more than $1.1 million to support education in Haiti.
This Week In Toronto: TIFF Events Take Over, Toronto’s First W Hotel, Refinery29’s 29Rooms Heads to Exhibition Place
CanadaSeptember 11, 2019
Got Light (@gotlightsf) used 642 LED tubes to create an eye-catching design at the California Academy of Science's 2017 Big Bang Gala.
21 Lighting & Audiovisual Producers You Should Be Following on Instagram
AudiovisualSeptember 10, 2019
Kehoe Designs provided decor for a tented dinner that followed the performance. Some 800 guests sat for dinner in an 80- by 220-foot tent erected on the lawn. The tent was constructed over the course of seven days and was accompanied by a 20- by 110-foot food prep area.
See a Black-Tie Gala Inspired by Megawatt Performer Jennifer Hudson
Event DesignSeptember 10, 2019
Tahira Endean 1600 X900
Podcast: Where Incentive Travel Is Headed Next (Episode 163)
GatherGeeksSeptember 10, 2019
The projections at each place setting consisted of three different stories, including one that featured Las Vegas-inspired imagery.
Watch: These Projection-Mapped Displays Served as Dinner Entertainment—and Set a Guinness World Record
AudiovisualSeptember 9, 2019
One year after Bud Light introduced the Victory Fridges—which were unlocked at local Cleveland bars when the Browns won their first game in two years—the beer brand reintroduced the fridges in a pop-up store themed after the N.F.L. team. On September 3 and 4, the so-called B.L. & Brown’s Appliance Super Store was decked out in blue and orange and offered fridges that were available for purchase. The pop-up opened with a chain-cutting ceremony led by W.W.E.’s the Miz, former Browns players, Mayor Frank Jackson, and the Bud Knight mascot.
10 Best Ideas of the Week: Mercedes-Benz A.R. Tennis Experience, a Browns-Theme Bud Light Fridge Store, Kia's Human Car Wash
Experiential, Activations & SponsorshipsSeptember 6, 2019
The Los Angeles premiere of The Game Changers, director Louie Psihoyos's new documentary on the rise of plant-based eating in professional sports, took place at the Arclight Hollywood on Wednesday night. A greenery-filled after-party featuring vegan catering was held at the Sunset Room, with production by Kate Mazzuca and flowers and plants by Floral Crush Studio.
This Week in Los Angeles: a Greenery-Filled Movie Premiere, Teambuilding With Classic Cars, Scenes From L.A Times' The Taste
Los Angeles / Southern CaliforniaSeptember 6, 2019
For its 26th year of partnership with the U.S. Open, American Express worked with Momentum Worldwide to create an interactive fan experience at the U.S.T.A. Billie Jean King National Tennis Center. The experience pays homage to the sporting event’s home of New York, with a variety of interactive stations that replicate aspects of the city. Stations include Borough Ball, a game of pong that allows fans to become players on a game board, designed to reflect each of New York’s boroughs. Another station features digital murals, designed by Brooklyn-based artist Askew One, where fans can use digital spray paint cans to create their own art.
U.S. Open 2019: 22 Tennis-Theme Highlights From Sponsors and Satellite Events
Experiential, Activations & SponsorshipsSeptember 5, 2019