New York IMPROV

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Latest from New York IMPROV
Theaters/Performance Spaces
New York IMPROV
New York IMPROV
September 11, 2005
Top Stories
AT&T All-Star Access at WNBA Live
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.
The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
'Guided by Shopify’s clear vision of making commerce better for everyone, the summit celebrated the merchant’s journey while staying true to the brand’s builder mentality,' said Sara Vinten, creative director at agency Mint. To drive that idea home, the main stage featured a design inspired by commerce elements, including hidden crate entrances and working garage doors.
Strategy
How Shopify Shook Up the Traditional Conference Playbook
The event's presenting sponsor, New Era Cap, created this stylish hat wall representing the 30 MLB teams (in Sports Power Brunch's signature purple and gold colorways, of course).
Sports
This Inaugural Event Celebrated the Women Changing Baseball's Playbook
Photo: Courtesy of Waller Design
Industry Insiders
Overlay – The Foundation of Modern Event Planning