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On-site staffers were decked out from head to toe in a “golf chic” outfit consisting of Authentic’s own portfolio of brands, including Reebok, Nautica, IZOD, and Lucky Brand.
Sports
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
VidCon recently unveiled the first round of personalities and experts slated to take the stage this year. Revisit our 2024 coverage, which includes this 'Out of the Box' activation, designed and built by Freeman.
Trends
What's New in Meetings and Trade Shows: New Report on Destination Reputation, VidCon Announces Speakers, Choose Chicago's New Leader, and More