The arrivals area for the London premiere of Total Recall used 150 LED tiles to create a futuristic atmosphere consistent with the movie.
Photo: Courtesy of XL Events
XL Events sourced and supplied the LED lights for the premiere, choosing the specific model for its brightness and suitability at outdoor events.
Photo: Courtesy of XL Events
A DJ spun tunes from a booth fronted with 22 LED tiles.
Photo: Courtesy of XL Events
Romney's strategists envisioned "America's living room" as the design for the convention stage inside the Tampa Bay Times Forum. "We used the same wood tones to frame the screens, but they are layered so they are a mosaic of shapes. Above the whole thing are these skylights made out of screens as well. So in a sense it has a domestic architecture to it. It has a ceiling and walls and the things that are more typical of a living room architecture," said Fenhagen.
Photo: Courtesy of the Republican National Convention
"You have to get the stage up to a certain height so people can see. In this case, that turned out to be six feet high, but in order not to have six-foot walls, we put a lot of stairs around it. So it feels like you can just walk down into the crowd," Fenhagen said.
Photo: Courtesy of the Republican National Convention
"I did a lot of thinking about how a live event can look good on TV. I’m trying to make sure the close-ups are going to work. That’s what the millions of people watching TV are going to see, mostly close-ups. The depth of the set is the most behind the center speaker, so it really falls off and makes a nice soft picture behind the speaker. At the same time, there’s a lot of really important people that are there in person, and it needs to look great for them. And the whole energy of the event is part of the live experience. So the design needs to entertain those people as well,” said Fenhagen.
Photo: Jim Fenhagen/Jack Morton
Fenhagen researched Frank Lloyd Wright for inspiration on how to use various wood tones to create a warm atmosphere. "We made the stage as small as we could for what we needed to do. And to make it more intimate we used inlaid wood, so there is light wood in the center and then a dark border around it and then a medium tone around that so it makes it visually feel smaller," he said.
Photo: Jim Fenhagen/Jack Morton
"The broadcasters are up high looking down on the stage floor. So the floor has a design that is interesting to see," Fenhagen said.
Photo: Jim Fenhagen/Jack Morton
The convention is using XL Video's newest Pixled F-6 LED panels, with 13 framed screens of various sizes forming the backdrop for the stage. The screens will be used to create a collage of individual images and also together to create a panoramic effect.
Photo: Jim Fenhagen/Jack Morton
Jack Morton Worldwide also designed the lectern and a tall column that will be used to call proceedings to order. "In the past, those have been really big and have a shielding effect. We consciously slimmed it down, which goes with the idea of keeping it more approachable," Fenhagen said.
Photo: Jim Fenhagen/Jack Morton
Some of the entertainers may stand on the stairs during their performances.
Photo: Jim Fenhagen/Jack Morton
Like the decor, the entertainment for the Primetime Emmy Awards' Governors Ball will match the theme. The American Heart Association had the same idea in 2006 when it put a model in a dress with a 30-foot-long skirt over the entrance to the New York Public Library.
Photo: Courtesy of American Heart Association
For the 2011 Museum of Modern Art’s film benefit in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos, but rather a wall of 20,000 fresh crimson-colored roses designed by Raul Avila.
Photo: Jika González/BizBash
Washing a space in red lights is a simple but effective statement, which is what Stoelt Productions did at New York's American Museum of Natural History for this year's Clio Awards.
Photo: Vero Image
To emulate the bright red color that marks a number of comic book superheroes, Sublime Catering served beef tartare with beet-dyed horseradish served in an heirloom tomato at Toronto's Rawstrip event in June.
Photo: Kyle Burton
Target's contribution to the Read Across America campaign in 2011 came via shelves filled with iconic Dr. Seuss books. The bright-red-colored structures placed in the New York Public Library doubled as the tables for the buffet stations.
Photo: Jika González/BizBash
Tall white trees surrounded by, and decorated with, candy canes, candy apples, and gingerbread men formed the festive decor at Capital C's 2009 holiday party in Toronto.
Photo: Nikki Leigh McKean for BizBash
Flowers are a quick and simple way to add the color of your choice to event decor. At the Target Leukemia Ball in Washington in 2009, Exquisite Design Studio created oversize arrangements for some of the dining room tables.
Photo: Tony Brown/imijphoto.com for BizBash
To add some branding to the Z100 & Coca-Cola All-Access Lounge at the Hammerstein Ballroom in New York last December, sponsor Coca-Cola fashioned a chandelier from aluminum bottles of Coke.
Photo: Jeeyun Lee/BizBash
Exposed lighting adds to the color and the decor. At the Robin Hood Foundation's gala in 2003, event designer Avi Adler hung red tubular fluorescent lightbulbs over the cocktail area inside New York's Jacob K. Javits Convention Center.
Photo: Courtesy of Robin Hood Foundation
If your event calls for a certain type of decor that doesn't typically come in red—like these birdcages from the Target Leukemia Ball in Washington—spray paint will do the trick.
Photo: Tony Brown/imijphoto.com for BizBash
The American Heart Association brought attention to their Go Red for Women campaign in New York with a giant red flower- and fabric-covered dome constructed with 2,500 rosebuds, aged vines, and hanging amaranths hung above a circular stage.
Photo: Courtesy of American Heart Association
Red velvet confections satisfy the need for color and sweets, as shown at the Zing Vodka launch party in Los Angeles in July.
Photo: Sean Twomey/2me Studios
Academy of Motion Picture Arts and Sciences' Governors Ball
After abandoning its seated dinner format last year, the ball, produced and designed once again by Cheryl Cecchetto of Sequoia Productions, stuck with a sampling of more than 50 passed bites and plates from Wolfgang Puck and chef Matt Bencivenga, including a greater emphasis on meatless dishes. Academy governor Jeffrey Kurland returned to chair the ball.
Mark Held of Mark's Garden matched the overall aubergine color scheme using orchids, artichokes, calla lilies, kale, and fern shoots as part of the floral decor. And flowers appeared to grow out of the pedestals of glass-topped cocktail tables.
Mark Held of Mark's Garden matched the overall aubergine color scheme using orchids, artichokes, calla lilies, kale, and fern shoots as part of the floral decor. And flowers appeared to grow out of the pedestals of glass-topped cocktail tables.
Photo: Line 8 Photography. All rights reserved.
Academy of Motion Picture Arts and Sciences' Governors Ball
Other elements included 423 custom furniture pieces from Lux Lounge EFR and fabrics from Resource One. Classic Party Rentals provided the rentals, Goodman Audio the sound, and Larry Oberman the lighting in association with ELS. Irma Hardjakusumah was the technical designer, and fabrication came from Bill Ferrell and Sosa Sisters Designs. Beverages came from Patrón and Ultimat Vodka, Champagne Thiénot, and Sterling Vineyards.
Photo: Line 8 Photography. All rights reserved.
Academy of Motion Picture Arts and Sciences' Governors Ball
Michael Feinstein, Judith Hill, the Gregg Field Band, and Smitten Blu supplied the night's entertainment.
Photo: Line 8 Photography. All rights reserved.
'Vanity Fair' Oscar Party
Vanity Fair returned to the scene with its party at the Sunset Tower Hotel. The event included a green and white arrivals carpet, a live feed from which was carried on one of the hotels' walls; screens showing the feed served as panes making up an imitation bay window. Cameras shot guests from behind so that the view from the window included the mob of photographers recording each guest's appearance.
Photo: Adrian Sanchez-Gonzalez/AFP/Getty Images
Elton John AIDS Foundation Oscar Party
The Elton John AIDS Foundation hosted its heavy-hitting bash at West Hollywood Park for the second year after moving from the adjacent Pacific Design Center. Virgina Fout returned as the producer, while Antony Todd handled the decor, which included a motif of repeating circles in fire hues. Chef Gordon Ramsay designed the menu, executed by Crumble Catering.
Photo: Alesandra Dubin/BizBash
Elton John AIDS Foundation Oscar Party
Disco balls hung over an appropriately glittery dance floor at Elton John's bash. Imagery from Neuro Drinks showed on a screen above. Chopard and Wells Fargo also sponsored.
Photo: Alesandra Dubin/BizBash
Elton John AIDS Foundation Oscar Party
A motif of flame-hued circles began outside the party space, where they decked a tent to enter the event's sprawling, frenzied red carpet full of boldfaced names.
Photo: Alesandra Dubin/BizBash
Seth MacFarlane Oscars After-Party
MacFarlane hosted an after-party at the Lot in West Hollywood, produced by Night Vision Entertainment. The event included a 30-foot chandelier and 72-piece orchestra, which played on stage under a dome meant to evoke the Hollywood Bowl. And Teeks supplied golden flip-flops at a coat-check-like station that invited guests to swap their heels for more comfortable footwear.
Photo: Doug Hac
Seth MacFarlane Oscars After-Party
A wall of paper flowers formed a dramatic backdrop for a charcuterie station at the event.
Photo: Doug Hac
Seth MacFarlane Oscars After-Party
The artist Mr. Brainwash provided installations for one-of-a-kind, conversation-sparking touches in the milieu.
Photo: Doug Hac
'Architectural Digest' Oscars Greenroom
Interior designer Madeline Stuart created the signature Architectural Digest greenroom at the Academy Awards. (It's the 11th consecutive year the mag has produced the backstage lounge for presenters and honorees.) Art director and production designer Cedric Gibbons, who is credited with designing the Oscar statuette, was the inspiration behind the room. Stuart's design evoked Gibbons's luxe and tailored modern style.
"When Myrna Loy and William Powell drink martinis in The Thin Man, they do so against the elegant backdrops Cedric Gibbons created. His work defines Hollywood glamour," Stuart said in a statement. "My design for the Architectural Digest green room pays homage to his four decades of film designs. My goal was to design a space where contemporary stars wouldn't be surprised to bump into Cary Grant or Katharine Hepburn."
"When Myrna Loy and William Powell drink martinis in The Thin Man, they do so against the elegant backdrops Cedric Gibbons created. His work defines Hollywood glamour," Stuart said in a statement. "My design for the Architectural Digest green room pays homage to his four decades of film designs. My goal was to design a space where contemporary stars wouldn't be surprised to bump into Cary Grant or Katharine Hepburn."
Photo: Roger Davies
'Essence' Black Women in Hollywood Pre-Oscar Luncheon
For Essence's sixth annual pre-Oscar award luncheon, Candace Purdie Montgomery worked with Caravents to drape the Beverly Hills Hotel in a rich palette of gold, black, and slate blue, reflected in the ballroom, lounge, custom linens, screen graphics, and lighting effects. A recurring motif of ornate gold frames decked the space, from the press wall to sponsor integrations in the lounge to the stage set. For the first time, the table configuration included a mix of round and rectangular tables, making the room feel larger.
Photo: Line 8 Photography. All rights reserved.
'Essence' Black Women in Hollywood Pre-Oscar Luncheon
Large-scale, 25- by 12-foot screens (more than double the size of screens in years past) flanked the stage, a look, with the use of edge blended projectors, that was designed to "immerse guests in classic, iconic imagery," according to Caravents' Cara Kleinhaut. The displays rotated images of the honorees with specialized graphics, sponsor logos, and Imag video from five cameras within the room.
Honoree Oprah Winfrey, with students from her leadership academy, drew a frenzy on the arrivals carpet and brought the house down on stage. But did her presence attract additional sponsor dollars? Not especially, said Purdie Montgomery: "We are 70 percent confirmed before we even share our honorees. Additionally, most of them are returning partners of two years or more."
Honoree Oprah Winfrey, with students from her leadership academy, drew a frenzy on the arrivals carpet and brought the house down on stage. But did her presence attract additional sponsor dollars? Not especially, said Purdie Montgomery: "We are 70 percent confirmed before we even share our honorees. Additionally, most of them are returning partners of two years or more."
Photo: Line 8 Photography. All rights reserved.
'Essence' Black Women in Hollywood Pre-Oscar Luncheon
New this year was the "Power of Our Presence" wall, where guest Instagram photos tagged with #EssenceRedCarpet formed a collage, and served as takeaways for guests. Framed signs around the space encouraged guests to upload their pics for the day's best dressed, best hair, and so forth.
Photo: Line 8 Photography. All rights reserved.
Target and 'Essence' Pre-Black Women in Hollywood Oscars Dinner
The night prior to the Black Women in Hollywood luncheon, Essence took to Spago where Caravents produced an intimate dinner hosted by Target, the luncheon's new sponsor. In an ode to the brand, bold logos decked oversize floor vases.
Photo: Line 8 Photography. All rights reserved.
QVC's "Red Carpet Style" Pre-Oscar Party
On Friday QVC's pre-Oscars party packed the Four Seasons Hotel Los Angeles at Beverly Hills with influencers; it's gaining speed as a place-to-be party over the award weekend. SPEC Entertainment produced the party, which took place in a clear-tented space in the hotel's garden.
Photo: lisarosephoto
QVC's "Red Carpet Style" Pre-Oscar Party
A glittering QVC logo rotated in the party space and served as a decor centerpiece—not to mention a backdrop for snapshots.
Photo: lisarosephoto
'Vanity Fair' and Juicy Couture Campaign Hollywood Kickoff
On February 18, Vanity Fair and Juicy Couture hosted a celebration for the first-ever "Vanities" calendar in support of the Regional Food Bank of Oklahoma. The event at the Chateau Marmont kicked off the annual weeklong series of events in support of charitable causes.
Photo: WireImage for Vanity Fair
'Vanity Fair' and Juicy Couture Campaign Hollywood Kickoff
Juicy Couture added its touches to the event with custom decor elements that included white furniture and pink and white beach balls in the hotel's pool, inspired by the brand's spring 2013 campaign.
Photo: WireImage for Vanity Fair
Women in Film Pre-Oscar Cocktail Party
On Friday, Women in Film hosted its sixth annual pre-Oscar cocktail party at Fig & Olive, in what's become among the hottest tickets in the days leading up to the show. Welcoming the crowd was Women in Film president Cathy Schulman, Octavia Spencer, and sponsors MAC Cosmetics, MaxMara, and Perrier-Jouët, which displayed its bottles amid a backdrop of gardenias and orchids.
Photo: John Sciulli/Getty Images for WIF
Illustration: Joey Bouchard/BizBash
The way a room is set up tells attendees how they are expected to act. A classroom-style layout indicates passive listening to a presentation from a topic expert.
Photo: Courtesy of Renaissance Tampa International Plaza
At the entrance, guests walked through a constructed “scanning” passageway filled with laser lights that led to the pool deck and terrace.
Photo: Mila Bridger
Zagat's "30 Under 30" Series
Zagat's "30 Under 30" series honors young talent in the culinary industry, and an event to celebrate Chicago's winners took place at Nellcote on March 25. Shiraz Events produced the sleek affair, which had a marquee-style "Z" to honor the host brand.
Photo: Jeff Schear
'Food & Wine' Best New Chefs Event
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.
Photo: Nadia Chaudhury/BizBash
Roth Capital Partners Conference
Larger-than-life letters spelled out the host group's name at the Orange County financial conference, which took place in late March and had a party with a performance by Macklemore.
Photo: Nadine Froger Photography
Fox Emmy Party
Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.
Photo: Dan Scott/American Image Gallery
UNC Paris's inflatable furniture items are now available in the U.S. under the moniker Modern Inflatables. The line includes a sofa, chair, table, pouf, deck chair, and rocking chair. Made in France from clear, recyclable polyurethane thermoplastic, the items can be rented with the company's standard range of interchangeable, colored fabric covers, which can also be custom-printed or embroidered with logos and pictures. Custom work takes at least six weeks to manufacture. Items start from $195 without covers.
Photo: Courtesy of Modern Inflatables
Inflate USA's line of inflatable structures for events includes more than 30 different sizes and shapes, such as the Luna, designed to act as a portable bar area, and the Trident, a massive tent structure designed for concerts and expos that can be set up in less than five hours. The structures, which cost from $800 to more than $5,000 to rent, are all fully brandable.
Photo: Courtesy of Inflate USA
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
Photo: Courtesy of CasaBubble
Blueprint Studios introduced a 20-foot-tall inflatable structure dubbed the Hypercube. Available for national and international delivery, the black-and-white cube can be used as shelter from the sun at an outdoor event and rents for $1,800.
Photo: Courtesy of Blueprint Studios
The Blofield collection is available to rent nationwide through CORT Event Furnishings. The line includes an inflatable loveseat and chair made from a durable vinyl material designed to withstand snow, sand, and heat. In addition to cream and black, CORT now offers Blofield seating in vibrant red, too.
Photo: Courtesy of CORT Event Furnishings
Bubble Miami offers its inflatable igloos and walls for events throughout Florida. Rental prices range from $200 to $800.
Photo: Courtesy of Bubble Miami
Vine Wall displays as many as 40 Vine videos tagged with a selected hashtag. As event guests post new videos with the hashtag, the videos feed into the collage and older ones drop out.
Photo: Courtesy of Tangible Interaction
Among the big stories of 2012 were (clockwise from top left) Ford's trade show booth, homeless people serving as South by Southwest hotspots, the Diamond Jubilee, Charlie Trotter's farewell meal, Hurricane Sandy, and Samsung's product launches.
Photos: Courtesy of Imagination, Courtesy of Bartle Bogle Hegarty, Barry LewisKipling Swehla Photography, Jika González, Neilson Barnard/Getty Images for Samsung
LED-Lit Dance Floors in Arizona
Available to rent for events in Arizona starting at $9,000, Just Light That offers pressure-sensitive interactive LED-lit floors in sizes up to 24 by 32 feet that can be synced to music. The floors can also display logos, animated images, scrolling text, or static branding.
Photo: Courtesy of Just Light That
Photo: Ray Bloch Productions
1. USA Network
USA Network's public-service campaign "Characters Unite" is aimed at putting an end to hate and discrimination. Earlier this month, the network launched a national bus tour called "I Won't Stand For." Stopping in cities such as Nashville, Atlanta, and Cleveland, the activation lets visitors personalize the "I Won't Stand For" tag line by adding in a word or phrase that resonates with them; choices include "sexism," "religious intolerance," and "homophobia." Guests can have their pictures taken with their custom statement and then share the images on Instagram using the hashtag #IWontStandFor. The photos also become part of the network's online photo gallery.
Photo: Courtesy of USA Network
2. Evian
Evian is a longtime sponsor of the South Beach Wine & Food Festival, which takes place this year on Saturday and Sunday. Leading up to the festival, the brand has partnered with Live Young to launch a social media campaign with chef Richard Blais, using Instagram for its #evianeats photo activation. The chef has already started sharing daily culinary photos via @evianwater to promote the hashtag; once the festival kicks off, he'll post daily pictures via #evianeats.
Photo: Courtesy of Evian
3. HBO
In January, HBO hosted a New Years-themed party to celebrate the second season of its hit show Girls. Held at the Skirball Center of Performing Arts in New York, the cheeky function invited guests to pen resolutions on placards with the Twitter hashtag for the show #Resolutionsgirlsbreak. (The show's creator, Lena Dunham, wrote: "I resolve to wake up within two hours of my alarm.") Guests snapped photos holding their placards, and the fun shots were posted to HBO's Instagram page.
Photo: Courtesy of HBO
4. Grey Goose
Earlier this month, Grey Goose hosted a launch party for its new Cherry Noir flavor at Thompson Hotel in Toronto. At the event, guests could use Instaprint, a location-based photo booth for Instagram designed with a specific hashtag, to print out keepsake photos. Some 365 images were printed out on site, but using the hashtag #cherrynoir, guests created more than 131,000 social media impressions that night.
Photo: George Pimentel
5. 'New York' Magazine
To promote its new fashion blog the Cut during New York Fashion Week in September, New York magazine tapped Grand Central Marketing to dispatch a fleet of branded vehicles that served as shuttles for V.I.P. attendees. To engage the online community, the brand hosted the Cut Shuttle Fashion Forward Sweepstakes. Participants were encouraged to upload photos of the shuttles to Instagram using the hashtag #thecutshuttle; anyone who did was automatically entered to win prizes including tickets to fashion shows.
Photo: Courtesy of Grand Central Marketing
6. Toyota
Last year, Toyota launched the #ToyotaGiving campaign. The initiative, which company reps describe as a "campaign that harnesses the power of the public via Instagram at events across the country," raises funds for community and nonprofit organizations. The campaign stopped at Lollapalooza in Chicago in August, and invited guests to write a statement on a blackboard that described their individual commitments to bettering themselves and their communities. Guests then posted photos of those statements to Instagram and Twitter using the #ToyotaGiving hashtag. For every tagged tweet or Instagram post, Toyota donated $2 to a nonprofit partner. In total, the campaign generated 4,000 Twitter and Instagram impressions, and proceeds went to 11 different organizations.
Photo: Courtesy of Toyota
7. Tiffany
In November, Tiffany & Company hosted an in-store party in New York to celebrate the launch of its Tumblr page. At the event, live feeds from the brand's Instagram and Twitter feeds were projected onto the walls via Postano. Launched in 2011, Postano is a social media visualization tool that's designed to help brands leverage social and digital marketing content to build branded communities. Through Postano, brands can aggregate multiple social media feeds and then style the content to match the brand's presentation standards. The platform then lays the result out in a completely customizable format and automatically syndicates it across Web sites, Facebook tabs and apps, and more. It is also one of the only tools that aggregates social content for brands across all of their owned channels, including Instagram, Tumblr, Pinterest, and more. A live Postano feed allows clients to easily pull in content whether by selected accounts or hashtags, monitor the content, and then have it instantaneously displayed.
Photo: Courtesy of Tiffany
Moët & Chandon's 'Great Gatsby' Premiere After-Party
Moët & Chandon hosted an after-party for the New York premiere of the film at the Plaza in New York. The evening began with a festive procession, which saw costumed performers making their way through the crowd holding champagne bottles from 1921 and sparklers.
Photo: Dave Allocca/Startraksphoto.com
Washington Ballet's Inaugural Soiree
At the 2011 fete, ballerinas performed an excerpt from the ballet The Great Gatsby just before the live auction and DJ began.
Photo: Tony Brown/imijphoto.com
Washington Ballet's Inaugural Soiree
Entertainers dressed as 1920s flappers served as greeters.
Photo: Tony Brown/imijphoto.com
"Love in the Air" Event at the New York Botanical Garden
Live musical acts are borrowing inspiration from the evocative 1920s period. Costumed entertainers took the stage at a collaboration between the New York Botanical Garden and Stephen Starr Events in March.
Photo: Lina Jang Photographers
Wedding by Swank Productions
A Great Gatsby-themed wedding planned by Swank Productions Inc. featured escort cards arranged inside of a vintage card catalog.
Photo: Sean T. Smith
Lincoln Park Zoo’s Zoo Ball: “The Great Catsby”
The Chicago zoo’s July benefit had a theme inspired by The Great Gatsby. Designers from Frost and Event Creative aimed to bring an East Coast-mansion feel to HDO Productions’ dinner tent, stringing bunches of chandeliers over the dance floor.
Photo: Photo: Alain Milotti
The Plaza's Moët & Chandon Pop-Up
In celebration of the upcoming film, the Plaza recently transformed its champagne bar into a Moët & Chandon pop-up. The space holds an old-fashioned champagne cart, meant to resemble a fixture at one of Gatsby's parties.
Photo: Courtesy of The Park
A 1920s-Style Setup From BBJ Linen and A Perfect Event
A Perfect Event and BBJ Linen recently collaborated on a Great Gatsby-inspired birthday celebration in Chicago. Customized, mini champagne bottles stood in for place cards at each setting. BBJ's pearl-strewn napkin rings evoked the fashions of the jazz age, while A Perfect Event's ostrich-feather place mats, orchids in silver dip-dyed glasses, and gilded Moroccan votive holders "added true Jay Gatsby excess to the tables," said Debi Lilly of A Perfect Event.
Photo: Courtesy of a Perfect Event
A 1920s-Style Setup From Revel Decor
Revel Decor recently brought in 1920s-style decor for a photo shoot with Carasco Photography at the Art Institute of Chicago. BBJ provided Art Deco-style linens while Okyne Medialab brought in sepia-hued lighting.
Photo: Carasco Photography
A 1920s-Style Setup From Revel Decor
For the photo shoot, Hall's provided vintage-style champagne glasses, including a coupe adorned with polka dots.
Photo: Carasco Photography
A 1920s-Style Setup From Jewell Events Catering
At a 1920s-style private event in Chicago, Jewell Events Catering served a blackberry-champagne sorbet intermezzo in a cored apple. The palate cleanser was presented on Hall's Gothic Gold china set on gold Sunburst chargers, with Amber glassware; Private Label Linen created custom, Art Deco-style linens.
Photo: Courtesy of Jewell Events Catering
The AdBall
Toronto's AdBall, held at the Mod Club on January 31, had a Great Gatsby theme. Performers dressed in period garb entertained on a digital runway created by 5th Element Events; later in the evening, the runway held a fashion show that featured ad industry bigwigs as models.
Photo: Stefania Yarhi
American Harvest Organic Spirit Launch Party
Event Creative designer Meredith Treinen brought an East Coast look to the Ivy Room for the spirit's launch party in Chicago last summer. Decorative elements included fresh wheat in birch containers, blue hydrangeas in wood boxes, and votive-filled Mason jars. Lighting cast leafy projections on the walls.
Photo: AveryHouse
Atmosphere offers large video displays of performers and motion graphics.
Photo: Courtesy of Atmosphere Entertainment
Deco AV's V-Cube can play video.
Photo: Courtesy of Deco AV
Insteo's new signage software broadcasts live streaming feeds of social networking sites such as Twitter, Facebook, and Foursquare.
Photo: Courtesy of Insteo
The iShadow bar displays images that are triggered by movement.
Photo: Courtesy of Levy Lighting
Moët & Chandon's 'Great Gatsby' Premiere After-Party
Moët & Chandon hosted a recent after-party for the New York premiere of The Great Gatsby at the Plaza in New York. As the evening began, costumed performers made their way through the crowd holding sparklers and champagne bottles from 1921.
Photo: Dave Allocca/Startraksphoto.com
Feminine Table Numbers and Potted Flowers
Outdoor dining season is upon us, providing an opportunity to impress guests with colorful and whimsical event decor. LoLo Event Design in Boston offers hand-painted handkerchiefs that can serve as table numbers at a garden event. Set alongside flowers in a terra-cotta pot, tables get a more casual feel than an elaborate formal centerpiece—just right for an alfresco event.
Photo: Studio Vitri
Samsung Experience Stores & Galaxy S4 Launch Party
Samsung marked the launch of its Galaxy S4 smartphone with an April 26 party at New York's Cunard Building. To showcase the smartphone's S Translator feature, planners set up mini food stations with menus in languages including French, Spanish, and Italian. Guests could use the handheld devices to translate the descriptions into English.
Photo: Theo Wargo/Getty Images for Samsung
A Global Technology Company's Sales Meeting
A global technology company hosted a sales meeting April 9 at Gaylord Texan Resort & Convention Center in Dallas. Ray Bloch Productions erected a 120-foot, curved projection screen. "It gave our [graphic] designers a lot of room to stretch out and do some great visual work," said Jeremy Driesen, partner at Ray Bloch. "The curve also provided a bit more of an audience embrace, which was nice."
Photo: Ray Bloch Productions
FN C.E.O. Summit
The footwear industry's top tastemakers gathered in Miami Beach last week for the FN C.E.O. Summit at the Fontainebleau Miami Beach. Shiraz Events produced the event, which included a registration table designed in bold blue and yellow hues. The grid behind it featured the summit logo, and the table held yellow flowers and candy jars with white treats.
Photo: Sonja Garnitschnig
The Breast Cancer Research Foundation's Hot Pink Party
The Breast Cancer Research Foundation's Hot Pink Party once again took over New York's Waldorf-Astoria. The April 17 benefit, which raised more than $5.2 million, took on the theme "¡Viva Fiesta!" Miniature bright-colored donkey piñatas from Oriental Trading party supplies were suspended from clear balloons in the Silver Corridor, which lead guests into the Grand Ballroom for the main event.
Photo: Rob Rich
Fox Upfront Party
Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography
Staffers raked sand to form an ad for television network UKTV.
Photo: Courtesy of Curb
'Washingtonian' Bride & Groom Unveiled Event
Monochrome weddings are getting an updated twist lately, as seen in the table and setup by Edge Floral Event Designers. Think understated—even rustic—furnishings that allow details like flowers and wallpaper to pop without looking overdone.
Photo: Rodney Bailey
'Washingtonian' Bride & Groom Unveiled Event
The rustic look has moved into the realm of total refinement, as seen in the setup from Simply Chic Events, which came complete with reclaimed wood and an Edison-style bulb chandelier.
Photo: Rodney Bailey
'Washingtonian' Bride & Groom Unveiled Event
The ever-chic black-and-white motif gets new energy with the help of dramatic metallic accents. At the setup by Events in the City, a gold sparkle wall and gold glitter flatware add festivity to an otherwise preppy look.
Photo: Rodney Bailey
Poladora.com Launch Party in Chicago
If the ombré trend extends to wedding confections, why not to corporate events too? The good-luck cake from TipsyCake at Poladora launch party blended from white to green.
Photo: C. Saville Photography
Poladora.com Launch Party in Chicago
Mexican themes lend themselves to such whimsy and colorfulness. The table from A Perfect Event shows off a well-executed, conversation-starting example.
Photo: C. Saville Photography
Wedding Salon Los Angeles Showcase
Flowers are no longer strictly contained by vessels. Sofitel Los Angeles let blooms trail from an oversize arrangement—a similar look to the Recording Academy's Bollywood-inspired after-party for the Grammys.
Photo: Nicola Borland Photography
Wedding Salon Los Angeles Showcase
Planners may already have seen this theme evolve: chandeliers, chandeliers, chandeliers. At the Wedding Salon showcase Premiere Party Rents hung one from a wedding canopy. For corporate events, the ceiling treatments can be hung from tent ceilings, above food stations, or over an arrivals carpet.
Photo: Nicola Borland Photography
'Modern Luxury Brides South Florida and the Caribbean' “Evening of Bridal Luxury” Event
Illuminated chandeliers are eye-catching additions to weddings and corporate events alike. The floral and crystal chandelier installed by Karla Conceptual Event Experiences and lit by Frost Florida, packed a punch in purple.
Photo: Maloman Photographers
