Fan Events

Fans dressed in costumes at Comic-Con International in San Diego.

As guests arrived at Roseland Ballroom for the October 10 concert, they were immediately immersed in a world of music-meets-fashion, surrounded by unique, wild posting-inspired signage featuring sponsor Ralph Lauren's Denim & Supply brand and graffiti art plastered across every surface in sight.

To create the world of Denim & Supply at Roseland, TH Productions, which coordinated the two-day load in with a 50-person staff, oversaw the build out of everything from the design of the marquee to the furniture in the greenroom to the lighting, video, sound, and pyrotechnic vendors. The result was an immersive experience reminiscent of E.D.M. capital Las Vegas.

More than 3,300 die-hard E.D.M. fans attended the nearly three-hour concert—Avicii performed for 80 minutes following an opening set by Henrick B—which generated more than eight million social media interactions. By purchasing a custom designed Aviciit for Denim & Supply T-shirt, guests received a code that they could use to register for the event as well access a private Web site with event info, a message board, Avicii videos and photos, and a platform for social sharing. Customers received their tickets a week before the concert.

As part of the fully immersive experience, concertgoers could partake in different activities, including a photo booth that supplied snaps with the concert date and brand sponsor.

New England Country Rentals showed off a variety of brand-new additions to its rental inventory including new glassware and charcoal-colored napkins.

Dynamic Drape & Decor utilized its new Form Set collection of modular pieces to create the Event Innovation Forum stage backdrop. The line, which debuted on IdeaFest show day and is available now, is ideal for projected lighting and video mapping displays.

Dynamic Drape & Decor also set up its oversize translucent butterflies at the show, pieces that can be mounted to the top of a truss to appear as if they are flying. The butterflies are available now in the company’s prop rental inventory.

PBG Event Productions showed off its rentable Ring Lounge Chair, which show attendees could sit in for a photo op, surrounded by a backdrop of colorful umbrellas.

NYC Photobooth presented one of its newest offerings, the Viafora Photomatic Studio, a giant vintage-looking camera that comes with old-fashioned lighting and props for events.

One popular stop on the show floor was the London Candy Company’s Union Jack Candy Chest, which can be hired for events and filled with British chocolates, sweets, and “crisps.”

Luxe Event Rentals showcased its new velvet D’Rose sofa in plum among other glam pieces.

When it comes to linens, sequins are hot—BBJ Table Fashions showcased its new matte mercury sequin overlay, also available as a table runner. Also on display were fabric samples of the company’s new reversible Miramar linens and napkins, which come in six different colors.

Cloth Connection displayed several new additions to its line of rentable linens, including a chartreuse-colored version of its disco paillettes fabric.

Surface Grooves showed off several custom fabricated laser-cut decor items. That included pieces the company recently created for Common Ground’s 11th annual Celebrating Home & Community Gala, such as glowing wooden centerpieces designed to look like buildings created by honoree and architect Robert A.M. Stern.

Prop N Spoon displayed its new Empire State Building prop in front of its antique mirrored wall. The company also showed off pieces from its new Deco line of furniture.

Dazian presented an eye-catching look, debuting its brand-new Shimmer Wall and Scallop drapes at the show.

Event Labor Works is now offering Flex Tents across North America. The company displayed small-scale examples of the brandable tents, which are available in several colors and come with expandable tent poles that can be easily adjusted to uneven surfaces.

Leveraging the popularity of Gatsby-theme events, Grosh displayed its new backdrop modeled after the movie posters for Baz Luhrmann’s The Great Gatsby.

Zak Events showed off a fully sleek and modern look, featuring a custom-made mirrored dining table set with pieces from Classic Party Rental and napkins from BBJ Table Fashions. Zak Events also flaunted new items from its Zak Collection rental line, available through Classic Party Rentals, in lounge areas dotted throughout the show.

At the Eventbrite pop-up lounge and its own booth, Cort Event Furnishings displayed the company’s new Napoleon seating collection, which includes a white vinyl chaise lounge and modern French chairs in six different colors.

A quirky addition to a British-theme event: CallAhead’s Tele-Toilette, a portable restroom rental that looks like a London-style telephone booth.

Smith Party Rentals showcased a variety of exclusive pieces, including new buffet display options such as its stainless seven-tier steps and Regal oval tray stands.

AFR Event Furnishings showed off its new royal blue Regale collection, which is now available to rent nationwide.

At the Elle Women in Hollywood event, held at the Four Seasons Hotel in Beverly Hills in October 2014 and produced by Caravents, slate gray fabric lined the walls, allowing the blush tones of the tabletop decor to pop.

Taylor Creative's Hudson collection comes in a soft gray ultra-suede and features a chair ($225) and sofa ($425) that are available to rent throughout the mid-Atlantic region, as well as from the company's Las Vegas location.

A muted palette and soft furnishings contrasted the clear Lucite dining setup at a private event, held at Brazos Hall in Austin, Texas, in November 2014, which was designed by Caplan Miller Events.

At the same Austin event in November, dark gray menu cards stood out against the pale table settings and flatware.

Instead of a traditional dark wood bar, the six-foot reclaimed wood version from Designer 8 Event Furniture Rental complements rustic-theme events. The bar, $495, is available in Southern and Northern California and Phoenix.

Guests can get comfortable on the tufted Paloma sofa, $395, in gray linen from Designer 8 Event Furniture Rental; it's available in Southern and Northern California and Phoenix.

The orange and gray Trellis rug from Taylor Creative adds a little pop of color to a neutral setting, comes in two different sizes (5 by 8 feet, $300, or 7 by 9 feet, $400), and is available throughout the mid-Atlantic region.

One of the smaller gallery spaces at the Phillips Collection featured steel gray linens topped with chargers with stone inlays for the museum's 90th anniversary gala, which was held at the Anderson House and the Phillips Collection in May 2011 in Washington.

The gray tabletop decor in one of the dining areas of Phillips Collection's 90th anniversary gala provided a striking contrast to the tall orange and yellow floral arrangements by Jack Lucky Floral Designs.

The reupholstered armchair in gray linen from Patina adds an Old World luxe feel to events. The Dorian Grey chair, $165 per day, is available nationwide and in Canada.

The Newport pillow collection from Designer 8 Event Furniture Rental allows planners to mix and match an assortment of gray patterns and silvery solids. The pillows, $15 each, are available in Southern and Northern California and Phoenix.

Slate gray linens were accented with green hydrangeas and dark pink, purple, and maroon roses at architecture and engineering firm McKissack & McKissack's 20th anniversary dinner, which was held at the Potomac View Terrace in Washington in September 2011. The company worked with Events by André Wells to design the celebration.

Classic Party Rentals recently introduced its Lucca china collection. The contemporary tableware includes matte gray and off-white dinner plates, salad plates, bread and butter plates, bowls, and mugs and is complemented by a matte black serving platter. The items are available through the company's Western locations, plus Florida, Atlanta, Chicago, and Dallas. Pricing is from $2.25 to $12.75.

With a zinc top and worn metal frame, the coffee table from Patina provides an authentic industrial feel to a space and works well for a large lounge area. The table, $75 per day, is available nationwide and in Canada.

When the Whitney Museum of American Art honored Chuck Close at its 2007 gala, the artist requested the organizers use gray as the event's primary color. In the dining room, event designer Geoff Howell installed crumpled curtains of metal mesh, which helped accentuate the large black-and-white portraits hung on the walls.

The gray theme of the Whitney's 2007 gala was also present at the entrance, where, in addition to a gray-carpet arrivals area, the color was represented by a large projection of candle flames shot against a pale gray background. The projection served as a dramatic backdrop for guests' name cards and supplied a soft light to the museum's entry hall.