MAS Idea Book 3

January 6, 2015
Custom stage for YouTube Beacon starlets press interview (YouTube Beacon Press Event)
Custom stage for YouTube Beacon starlets press interview (YouTube Beacon Press Event)
Bethany Mota fans got to take seflies with the YouTube starlet on this custom backlit stage (YouTube Brandcast)
Bethany Mota fans got to take seflies with the YouTube starlet on this custom backlit stage (YouTube Brandcast)
MAS transformed existing MSG concession stands into a showcase for YouTube Tastemade Channel (YouTube Brandcast)
MAS transformed existing MSG concession stands into a showcase for YouTube Tastemade Channel (YouTube Brandcast)
Nerdy Nummies were served at YouTube's Rosanna Pansino inspired bar (YouTube Brandcast)
Nerdy Nummies were served at YouTube's Rosanna Pansino inspired bar (YouTube Brandcast)
Test tube art decor highlighted YouTube star Rosanna Pansino's Nerdy Nummies kitchen (YouTube Beacon Press Event)
Test tube art decor highlighted YouTube star Rosanna Pansino's Nerdy Nummies kitchen (YouTube Beacon Press Event)
The transformation of the entryway to the theater at MSG highlighted popular YouTube stars (YouTube Brandcast)
The transformation of the entryway to the theater at MSG highlighted popular YouTube stars (YouTube Brandcast)
YouTube's Bethany Mota's flare for DIY t-shirts inspired this custom 'Tee-Bar' (YouTube Beacon Press Event)
YouTube's Bethany Mota's flare for DIY t-shirts inspired this custom "Tee-Bar" (YouTube Beacon Press Event)
YouTube's Rosanna Pansino's custom Nerdy Nummies kitchen where guests could taste Nummie treats (YouTube Beacon Press Event)
YouTube's Rosanna Pansino's custom Nerdy Nummies kitchen where guests could taste Nummie treats (YouTube Beacon Press Event)
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Susan Edgar of Flowers, Sticks, and Stones mixed live trees and potted flowers with faux birds, hemmed in by four towering shelves filled with plants to create a sumptuous garden setting.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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12 New Venues in New York for Summer 2025 Meetings and Events
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Top Trending Stories on BizBash: June 2025
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Industry Innovators 2025: Sephora
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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