MAS Idea Book 3

January 6, 2015

Custom stage for YouTube Beacon starlets press interview (YouTube Beacon Press Event)

Custom stage for YouTube Beacon starlets press interview (YouTube Beacon Press Event)

Bethany Mota fans got to take seflies with the YouTube starlet on this custom backlit stage (YouTube Brandcast)

Bethany Mota fans got to take seflies with the YouTube starlet on this custom backlit stage (YouTube Brandcast)

MAS transformed existing MSG concession stands into a showcase for YouTube Tastemade Channel (YouTube Brandcast)

MAS transformed existing MSG concession stands into a showcase for YouTube Tastemade Channel (YouTube Brandcast)

Nerdy Nummies were served at YouTube's Rosanna Pansino inspired bar (YouTube Brandcast)

Nerdy Nummies were served at YouTube's Rosanna Pansino inspired bar (YouTube Brandcast)

Test tube art decor highlighted YouTube star Rosanna Pansino's Nerdy Nummies kitchen (YouTube Beacon Press Event)

Test tube art decor highlighted YouTube star Rosanna Pansino's Nerdy Nummies kitchen (YouTube Beacon Press Event)

The transformation of the entryway to the theater at MSG highlighted popular YouTube stars (YouTube Brandcast)

The transformation of the entryway to the theater at MSG highlighted popular YouTube stars (YouTube Brandcast)

YouTube's Bethany Mota's flare for DIY t-shirts inspired this custom 'Tee-Bar' (YouTube Beacon Press Event)

YouTube's Bethany Mota's flare for DIY t-shirts inspired this custom "Tee-Bar" (YouTube Beacon Press Event)

YouTube's Rosanna Pansino's custom Nerdy Nummies kitchen where guests could taste Nummie treats (YouTube Beacon Press Event)

YouTube's Rosanna Pansino's custom Nerdy Nummies kitchen where guests could taste Nummie treats (YouTube Beacon Press Event)

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Trinity River Skyline

On the Fort Worth Horizon

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

Hotel del Coronado

6 New Venues in San Diego for Summer 2025 Meetings and Events

Experiential Marketing, Activations & Sponsorships

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

On the Fort Worth Horizon

Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.

Trinity River Skyline

Experiential Marketing, Activations & Sponsorships

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

Los Angeles / Southern California

6 New Venues in San Diego for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in San Diego.

Hotel del Coronado

Utah’s Ultimate Athletic Destination Is About to Level Up

The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.

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Experiential Marketing, Activations & Sponsorships

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

7 Smart Ways to Beat the Heat at Outdoor Events

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Industry Innovators 2025: Sephora

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Orlando / Central Florida

5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Orlando/Central Florida.

Universal Helios Grand Hotel, a Loews Hotel

Event Design & Decor

7 Smart Ways to Beat the Heat at Outdoor Events

Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.

'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”

Experiential Marketing, Activations & Sponsorships

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.

The activation was disguised as an ordinary porta-potty.

Phoenix / Scottsdale

11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.

Marriott Phoenix Resort Tempe at The Buttes

Cosm Opens Immersive Event Venues in LA and Dallas

Redefining immersive events through Shared Reality

Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!

Event Design & Decor

Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands

From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.

Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.

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