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SPF

June 24, 2015
Emily Weiss, founder of beauty site Into the Gloss, hosted a sit-down fireside chat with Andy Dunn, C.E.O. of Bonobos, as part of the Real Talk series.
Emily Weiss, founder of beauty site Into the Gloss, hosted a sit-down fireside chat with Andy Dunn, C.E.O. of Bonobos, as part of the Real Talk series.
Photo: Sarah Jacobs
The Northside Innovation conference brought a number of speakers to discuss a variety of topics, including the “Building and Growing America’s Best Comedy” panel.
The Northside Innovation conference brought a number of speakers to discuss a variety of topics, including the “Building and Growing America’s Best Comedy” panel.
Photo: Max Branigan
Festivalgoers, many of whom were already entrepreneurs, could step inside MasterCard's Priceless Elevator and deliver 60-second pitches for business ideas. Judges reviewed the pitches and selected two finalists each day as well as one grand-prize winner. The grand-prize winner of $15,000 was Vendedy, an online mobile marketplace that connects travelers to local street vendors.
Festivalgoers, many of whom were already entrepreneurs, could step inside MasterCard's Priceless Elevator and deliver 60-second pitches for business ideas. Judges reviewed the pitches and selected two finalists each day as well as one grand-prize winner. The grand-prize winner of $15,000 was Vendedy, an online mobile marketplace that connects travelers to local street vendors.
Photo: Jane Bruce
The expo, held in Williamsburg's McCarren Park, included tech entrepreneurs and their products like Push for Pizza. The app lets users order a cheese or pepperoni pizza from local joints.
The expo, held in Williamsburg's McCarren Park, included tech entrepreneurs and their products like Push for Pizza. The app lets users order a cheese or pepperoni pizza from local joints.
Photo: Jane Bruce
Using Talkspace’s app, attendees were able to text with a licensed therapist within large, immersive therapy meeting bubbles outside the expo.
Using Talkspace’s app, attendees were able to text with a licensed therapist within large, immersive therapy meeting bubbles outside the expo.
Photo: Jane Bruce
The festival included eight outdoor concerts, including several free shows at McCarren Park.
The festival included eight outdoor concerts, including several free shows at McCarren Park.
Photo: Cole Giordano
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
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Utah’s Ultimate Athletic Destination Is About to Level Up
The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.
Dsc 3099 (1) (1)
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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Universal Helios Grand Hotel, a Loews Hotel
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7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Cosm Opens Immersive Event Venues in LA and Dallas
Redefining immersive events through Shared Reality
Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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