In February 2014, W Chicago City Center hosted a Valentine's Day event for bloggers and other media. Given the event celebrated the romantic holiday, the property’s in-house mixologist, Lauren Parton, created personalized love potions at the bar, after inquiring about their cocktail preferences. She also wrote down the recipe, and sent guests home with jars of their potions printed with cheeky labels.
Photo: Jenny Berg/BizBash