To celebrate the launch of its new U by Kotex Fitness line, the brand hosted a media preview event at Y7 Studio Soho on April 27. Designed to promote body positivity and reinforce the idea that real locker-room talk is empowering, the event featured a branded locker backdrop with product displays that included trophies in the brand's color palette. Ketchum handled the decor.
The event offered a yoga class that featured the slogan "You Flow Girl" on branded yoga mats and colorful glow-in-the-dark banners, provided by BrandX.
The event offered custom yoga-towel printing, with towels provided by RushImprint and patches by OnsiteEventMe.
The Austin Food & Wine Festival took place April 28 to 30 at Auditorium Shores. During the evening events at the Fair Market, attendees were encouraged to take photos in front of Toyota’s branded plate backdrop. They were then able to sample cheese served from the trunk of a Camry, sourced from a Waco dairy.
Hendrick's Gin fashioned what it dubbed as the "the world’s most utterly inefficient cocktail bar.” Batched cocktails were raised to the third level of the three-story bar, where bartenders shook the drinks over ice. They then fed that liquid through copper funnels, which led to the second level, serving as the control center. At that phase, different bartenders added bitters and fruit extracts. Then it went down to the ground level, where the serving bartenders poured the drinks into pitchers ready to be served to attendees.
The Toronto Public Library Foundation hosted its inaugural Biblio Bash fund-raiser on April 27. The event, which was designed by Candice & Alison, featured branded tables with word games for guests.
Brooklyn Brewery hosted its first-ever Beer Mansion on April 21 at Monto and the Well in Brooklyn. The mansion featured unlimited tastings in five themed rooms, including the Playhouse, which was inspired by art, tech, and music. The room included interactive paint-by-number artwork.
The event featured D.I.Y. spin art on coasters with Brooklyn Brewery's logo.
The Metropolitan Museum of Art's annual Costume Institute Benefit took place May 1. Raúl Ávila Inc. designed the event, which featured decor that included hundreds of hand-strung balls made from hot-pink and burgundy roses in the venue's Great Hall.
For the event's dinner, the Temple of Dendur featured two walls of off-white flowers covered in 3-D dots made from hot-pink and burgundy roses. A trompe l'oeil royal-blue muslin curtain, highlighted in gold, draped the stage where a performance by Katy Perry would later take place.
