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ART PARTIES

May 26, 2017
Vulture Festival
Vulture Festival

A sponsor activation from DirecTV offered guests customized spin art records with the brand's logo in the center. 

Photo: Craig Barritt/Getty Images for Vulture Festival
Asian Art Museum Gala
Asian Art Museum Gala

At the Asian Art Museum’s annual gala, Got Light created a 96-foot-long LED tube chandelier with more than 200 tubes. The event, which celebrated art and technology, took place March 2 in San Francisco. Plus, interactive iPad centerpieces from Keep Interacting displayed table numbers, live auction items, and other program material for dinner guests.

Photo: Irja Elisa for Show Ready
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel
Grand Tasting
Grand Tasting

Absolut's Absolut Limeup activation inside of the Grand Tasting tents featured gloved hands poking through a foliage wall to serve cocktails to guests.

Photo: Seth Browarnik/WorldRedEye.com
Republic Records Party
Republic Records Party

London artist JGoldcrown created one of his signature heart-adorned paintings for a photo backdrop at the Republic Records pre-Grammy party, which was hosted in partnership with Cadillac, Barclays Center, and Ciroc at Cadillac House on January 26. Attendees included Lorde, Julia Michaels, Hailee Steinfeld, James Bay, Kendall Jenner, Bella Hadid, Hailee Baldwin, and others.

Photo: Noam Galai/Getty Images for Republic Records
Rock & Reilly’s Daytime Lounge Presented by J.Crew, Nylon, and Roku
Rock & Reilly’s Daytime Lounge Presented by J.Crew, Nylon, and Roku

The restaurant Rock & Reilly’s Park City celebrated its sixth year at the festival with a daytime media lounge and nightly events January 19 to 24. Lounge sponsor J.Crew hosted a “Denim by You” customization bar, which invited guests to create their own denim looks with patches and custom calligraphy by illustrator Sam Teich.

Photo: Isaac Brekken/Getty Images for for J.Crew and Roku
Pride Island
Pride Island

NYC Pride’s second annual Pride Island music festival took place June 23 to 24 at Pier 97. MAC Cosmetics had a stage that featured a yellow, orange, and pink rainbow and different color blocks for dancers. Off to the sides of the stage were two makeup stations, where guests could get custom face painting and glitter makeovers. The activation was designed in-house, and the Joe Lewis Company built the set. 

Photo: Taylor McIntyre/BizBash
Inner-City Arts’ 2018 Imagine Awards
Inner-City Arts’ 2018 Imagine Awards

For this year’s event, Stoelt Productions ditched the traditional gala format, instead creating mini “studios” based on those at the Inner-City Arts campus so attendees could experience what the organization offers its students. The event was held at City Market Social House in Los Angeles in October.

Photo: Stoelt Productions
Imagination Ball
Imagination Ball

In October, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County and Arsht Families hosted its children’s Imagination Ball. The afternoon event featured immersive activities and a light and dance show by iLuminate on the Lynn Wolfson Stage of the Ziff Ballet Opera House.

Photo: World Red Eye
Fox's Golden Globes After-Party
Fox's Golden Globes After-Party
The high-profile Fox bash represented 20th Century Fox, Fox Searchlight, FX, National Geographic, and Hulu, and took place on the Beverly Hilton's roof deck on Sunday night. Produced by 15/40 Productions, the event used deep blue and red tones and had a large-scale chandelier above the bar area.
Photo: Line 8 Photography. All rights reserved.
Warner Bros. and InStyle's Golden Globes Party
Warner Bros. and InStyle's Golden Globes Party
The gold details continued with a grouping of "golden globes" that hung above the bar area. Props and decor were provided by Studio D Decor, Revelry, Mr. Foam & Scenic, and Theoni. Images by Lighting handled the lighting.
Photo: Heather Kincaid
'W' Magazine's "Best Performances" Issue Celebration
'W' Magazine's 'Best Performances' Issue Celebration
On Friday night, W teamed up with Audi and Giorgio Armani Beauty to celebrate the magazine's "Best Performances" issue. Held at the Chateau Marmont's penthouse, the intimate event featured illuminated framed portraits of the year's buzziest actors.
Photo: Donato Sardella/Getty Images for W Magazine
HBO's Golden Globes After-Party
HBO's Golden Globes After-Party
Monochromatic floral arrangements, from green parrot tulips to green amaryllis, completed the look. Rentals came from Town & Country Event Rentals, and Emerging Entertainment handled audio. Other vendors included DJ J. Bray from 24 Seven Productions, a photo booth from MirMir, and catering from the Beverly Hilton. Lorac Cosmetics offered a makeup station.
Photo: Gabor Ekecs
Ruinart Champagne Fête
Ruinart Champagne Fête

Ruinart Champagne transformed the Miami Beach Botanical Gardens on December 5 into an artistic space thanks to Liu Bolin, known as “the Invisible Man.” During the event, the artist was live painted and camouflaged into a colorful large-scale installation of Ruinart’s rounded bottles.

Photo: Samantha Nandez/BFA
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.
Attendees were encouraged to color in the book using a variety of colored pencils.
Photo: Courtesy of Marriott
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Liz Leadbetter and Danielle Couick of Magnolia Bluebird Design & Events recently founded the Event Coordination Company in Washington, providing month-of event management services for social events. The company offers consulting and planning services, vendor management, and event-day logistics services.
Home
Stuff I like
Liz Leadbetter and Danielle Couick of Magnolia Bluebird Design & Events recently founded the Event Coordination Company in Washington, providing month-of event management services for social events. The company offers consulting and planning services, vendor management, and event-day logistics services.
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Stuff I like
An arrivals wall used motifs that carried through the event's decor.
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Inspiration
An arrivals wall used motifs that carried through the event's decor.
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Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Sponsored
On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
Trinity River Skyline
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in San Diego.
Hotel del Coronado
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Utah’s Ultimate Athletic Destination Is About to Level Up
The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.
Dsc 3099 (1) (1)
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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Orlando / Central Florida
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Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Orlando/Central Florida.
Universal Helios Grand Hotel, a Loews Hotel
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7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
Phoenix / Scottsdale
11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.
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Cosm Opens Immersive Event Venues in LA and Dallas
Redefining immersive events through Shared Reality
Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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