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ART PARTIES

May 26, 2017
Vulture Festival
Vulture Festival

A sponsor activation from DirecTV offered guests customized spin art records with the brand's logo in the center. 

Photo: Craig Barritt/Getty Images for Vulture Festival
Asian Art Museum Gala
Asian Art Museum Gala

At the Asian Art Museum’s annual gala, Got Light created a 96-foot-long LED tube chandelier with more than 200 tubes. The event, which celebrated art and technology, took place March 2 in San Francisco. Plus, interactive iPad centerpieces from Keep Interacting displayed table numbers, live auction items, and other program material for dinner guests.

Photo: Irja Elisa for Show Ready
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel
Grand Tasting
Grand Tasting

Absolut's Absolut Limeup activation inside of the Grand Tasting tents featured gloved hands poking through a foliage wall to serve cocktails to guests.

Photo: Seth Browarnik/WorldRedEye.com
Republic Records Party
Republic Records Party

London artist JGoldcrown created one of his signature heart-adorned paintings for a photo backdrop at the Republic Records pre-Grammy party, which was hosted in partnership with Cadillac, Barclays Center, and Ciroc at Cadillac House on January 26. Attendees included Lorde, Julia Michaels, Hailee Steinfeld, James Bay, Kendall Jenner, Bella Hadid, Hailee Baldwin, and others.

Photo: Noam Galai/Getty Images for Republic Records
Rock & Reilly’s Daytime Lounge Presented by J.Crew, Nylon, and Roku
Rock & Reilly’s Daytime Lounge Presented by J.Crew, Nylon, and Roku

The restaurant Rock & Reilly’s Park City celebrated its sixth year at the festival with a daytime media lounge and nightly events January 19 to 24. Lounge sponsor J.Crew hosted a “Denim by You” customization bar, which invited guests to create their own denim looks with patches and custom calligraphy by illustrator Sam Teich.

Photo: Isaac Brekken/Getty Images for for J.Crew and Roku
Pride Island
Pride Island

NYC Pride’s second annual Pride Island music festival took place June 23 to 24 at Pier 97. MAC Cosmetics had a stage that featured a yellow, orange, and pink rainbow and different color blocks for dancers. Off to the sides of the stage were two makeup stations, where guests could get custom face painting and glitter makeovers. The activation was designed in-house, and the Joe Lewis Company built the set. 

Photo: Taylor McIntyre/BizBash
Inner-City Arts’ 2018 Imagine Awards
Inner-City Arts’ 2018 Imagine Awards

For this year’s event, Stoelt Productions ditched the traditional gala format, instead creating mini “studios” based on those at the Inner-City Arts campus so attendees could experience what the organization offers its students. The event was held at City Market Social House in Los Angeles in October.

Photo: Stoelt Productions
Imagination Ball
Imagination Ball

In October, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County and Arsht Families hosted its children’s Imagination Ball. The afternoon event featured immersive activities and a light and dance show by iLuminate on the Lynn Wolfson Stage of the Ziff Ballet Opera House.

Photo: World Red Eye
Fox's Golden Globes After-Party
Fox's Golden Globes After-Party
The high-profile Fox bash represented 20th Century Fox, Fox Searchlight, FX, National Geographic, and Hulu, and took place on the Beverly Hilton's roof deck on Sunday night. Produced by 15/40 Productions, the event used deep blue and red tones and had a large-scale chandelier above the bar area.
Photo: Line 8 Photography. All rights reserved.
Warner Bros. and InStyle's Golden Globes Party
Warner Bros. and InStyle's Golden Globes Party
The gold details continued with a grouping of "golden globes" that hung above the bar area. Props and decor were provided by Studio D Decor, Revelry, Mr. Foam & Scenic, and Theoni. Images by Lighting handled the lighting.
Photo: Heather Kincaid
'W' Magazine's "Best Performances" Issue Celebration
'W' Magazine's 'Best Performances' Issue Celebration
On Friday night, W teamed up with Audi and Giorgio Armani Beauty to celebrate the magazine's "Best Performances" issue. Held at the Chateau Marmont's penthouse, the intimate event featured illuminated framed portraits of the year's buzziest actors.
Photo: Donato Sardella/Getty Images for W Magazine
HBO's Golden Globes After-Party
HBO's Golden Globes After-Party
Monochromatic floral arrangements, from green parrot tulips to green amaryllis, completed the look. Rentals came from Town & Country Event Rentals, and Emerging Entertainment handled audio. Other vendors included DJ J. Bray from 24 Seven Productions, a photo booth from MirMir, and catering from the Beverly Hilton. Lorac Cosmetics offered a makeup station.
Photo: Gabor Ekecs
Ruinart Champagne Fête
Ruinart Champagne Fête

Ruinart Champagne transformed the Miami Beach Botanical Gardens on December 5 into an artistic space thanks to Liu Bolin, known as “the Invisible Man.” During the event, the artist was live painted and camouflaged into a colorful large-scale installation of Ruinart’s rounded bottles.

Photo: Samantha Nandez/BFA
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.
Attendees were encouraged to color in the book using a variety of colored pencils.
Photo: Courtesy of Marriott
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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