Attraction

Whiskey brand Glenfiddich hosted a sensory experience in a dome that invited guests to sample unique cocktails, learn about how whiskey colors influence taste, and discover how whiskey texture influences smell. 

A giant, branded black marker board invited guests to write what beauty meant to them by filling in the blanks.

Upon entering the meet-ups, attendees are encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?”

Guests can also grab buttons with cheeky sayings such as “I love naps but I stay woke” and “Smart AF.”

Brand Activation Services’ Dream Caraoke transforms an exotic car like a Ferrari into a fully functional video karaoke booth, superimposing a moving road in the background for a realistic look. Videos can be shared via text, email, and social media. The company also offers branded soundproof recording booths for events. Pricing is available upon request.

Art of Everyone’s crowd-sourced, laser-guided painting experience allows any audience to create a masterpiece. As the artist conductor outlines an image on a large canvas using a laser pointer, participants stand on the other side of the canvas and apply paint, following the direction of the laser. Art of Everyone is fully customizable and is available for small intimate settings as well as large activations that can include multiple locations. The team of artists specializes in various forms of art, from portrait, abstract, landscape, still life, and more. Pricing is available upon request.

Robocop meets photo booth with this unique event offering from Coco Events. The robot entertainer, inside a suit with a built-in screen and camera, can interact with guests throughout an event venue, allowing attendees to snap photos and share and email them. A separate print station is also available. Pricing is available upon request.

At BizBash Live: Los Angeles and BizBash Live: Florida, held on July 19 and May 4, respectively, Champagne Creative Group encouraged guest participation at its booth with a giant coloring book.

To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party at Hudson Studios in New York on June 15. David Stark Design and Production built a colorful house facade out of 2,710 bottles of home-decor paint and watercolor-craft paint. Guests were invited to grab paint brushes from window boxes, then go to work painting everything inside the house—including rugs, couches, lampshades, duvet covers, nightstands, and more. Organizers wanted to show the versatility of the paint, which can be used on fabric, wood, glass, ceramic, and metal surfaces. 

In 2016, national furniture rental company AFR introduced a new initiative called #ColorYourEvents, which allows guests to grab a marker and color in branded decals that are adhered to tabletops. Clients provide the artwork and markers, and AFR handles the decal printing and pasting. Pricing depends on the item and the size.

Sony spotlighted several of its projects, including many still in development with its Future Lab Program, to the public with its venue at Trinity Warehouse. It also demonstrated a virtual-reality music video through Playstation with the Chainsmokers. Guests could record their “wow experience” on a massive plywood wall.

M&Ms parent company Mars took over coffee shop and comedy club for a movie theater-inspired space, with film reels and a free open candy bar. The company partnered with local pastry chefs who created free desserts using the candy, from grilled cheese sandwiches to brownies.

Immersive virtual-reality experiences included the debut of Samsung’s “Mission to Space VR: A Moon for All Mankind.” Visitors could participate in a space mission that included a mission briefing, trying on real training suits and helmets, and the virtual experience in a moon rig where they could feel the effect of lunar gravity.