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Attraction

October 3, 2017
Cinema Makeup School provided a station where guests got temporary tattoos, feather eyelashes, and face paint.
Cinema Makeup School provided a station where guests got temporary tattoos, feather eyelashes, and face paint.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
Guests could design their own screen-printed bags to collect takeaways from various activity stations.
Guests could design their own screen-printed bags to collect takeaways from various activity stations.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
Glenfiddich Dome
Glenfiddich Dome

Whiskey brand Glenfiddich hosted a sensory experience in a dome that invited guests to sample unique cocktails, learn about how whiskey colors influence taste, and discover how whiskey texture influences smell. 

Photo: Taylor McIntyre/BizBash
Sephora Experience
Sephora Experience

A giant, branded black marker board invited guests to write what beauty meant to them by filling in the blanks.

Photo: Taylor McIntyre/BizBash
'Teen Vogue' Los Angeles Meet-Up
'Teen Vogue' Los Angeles Meet-Up

Upon entering the meet-ups, attendees are encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?”

Photo: Andrew Noel for Teen Vogue/23 Stories
'Teen Vogue' Los Angeles Meet-Up
'Teen Vogue' Los Angeles Meet-Up

Guests can also grab buttons with cheeky sayings such as “I love naps but I stay woke” and “Smart AF.”

Photo: Andrew Noel for Teen Vogue/23 Stories
Dream Caraoke
Dream Caraoke

Brand Activation Services’ Dream Caraoke transforms an exotic car like a Ferrari into a fully functional video karaoke booth, superimposing a moving road in the background for a realistic look. Videos can be shared via text, email, and social media. The company also offers branded soundproof recording booths for events. Pricing is available upon request.

Photo: Taylor McIntyre/BizBash
Art of Everyone
Art of Everyone

Art of Everyone’s crowd-sourced, laser-guided painting experience allows any audience to create a masterpiece. As the artist conductor outlines an image on a large canvas using a laser pointer, participants stand on the other side of the canvas and apply paint, following the direction of the laser. Art of Everyone is fully customizable and is available for small intimate settings as well as large activations that can include multiple locations. The team of artists specializes in various forms of art, from portrait, abstract, landscape, still life, and more. Pricing is available upon request.

Photo: Taylor McIntyre/BizBash
Photo Booth Man
Photo Booth Man

Robocop meets photo booth with this unique event offering from Coco Events. The robot entertainer, inside a suit with a built-in screen and camera, can interact with guests throughout an event venue, allowing attendees to snap photos and share and email them. A separate print station is also available. Pricing is available upon request.

Photo: Taylor McIntyre/BizBash
Champagne Creative Group at BizBash Live
Champagne Creative Group at BizBash Live

At BizBash Live: Los Angeles and BizBash Live: Florida, held on July 19 and May 4, respectively, Champagne Creative Group encouraged guest participation at its booth with a giant coloring book.

Photo: Ashley Lowery/Haute Photography and Vidoegraphy
Michaels' Martha Stewart Crafts Product Launch
Michaels' Martha Stewart Crafts Product Launch

To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party at Hudson Studios in New York on June 15. David Stark Design and Production built a colorful house facade out of 2,710 bottles of home-decor paint and watercolor-craft paint. Guests were invited to grab paint brushes from window boxes, then go to work painting everything inside the house—including rugs, couches, lampshades, duvet covers, nightstands, and more. Organizers wanted to show the versatility of the paint, which can be used on fabric, wood, glass, ceramic, and metal surfaces. 

Photo: Michael Loccisano/Getty Images for the Michaels Companies
AFR's Coloring Book Tables
AFR's Coloring Book Tables

In 2016, national furniture rental company AFR introduced a new initiative called #ColorYourEvents, which allows guests to grab a marker and color in branded decals that are adhered to tabletops. Clients provide the artwork and markers, and AFR handles the decal printing and pasting. Pricing depends on the item and the size.

Photo: Michele Kyle Photography for BizBash
Teams of triathletes pedaled bike generators provided by Arizona-based ASE Power. The athletes' motion discharged electricity into the event's power grid.
Teams of triathletes pedaled bike generators provided by Arizona-based ASE Power. The athletes' motion discharged electricity into the event's power grid.
Photo: Bob Gundu
Lauren Tomasich, a local athlete, helped power the event by running in a giant hamster wheel.
Lauren Tomasich, a local athlete, helped power the event by running in a giant hamster wheel.
Photo: Bob Gundu
Lights by MonkeyLectric created graphic light shows on the bikes' wheels.
Lights by MonkeyLectric created graphic light shows on the bikes' wheels.
Photo: Bob Gundu
Cocoa grinder Chocosol used pedal-powered machinery to create iced drinks, including Mayan-style drinking chocolate.
Cocoa grinder Chocosol used pedal-powered machinery to create iced drinks, including Mayan-style drinking chocolate.
Photo: Bob Gundu
Dressed in paint smocks, guests pointed water guns filled with colored paint at fellow partygoers.
Dressed in paint smocks, guests pointed water guns filled with colored paint at fellow partygoers.
Photo: Bobby Gundu
Some guests became 'human canvases,' said producer Kim Graham.
Some guests became "human canvases," said producer Kim Graham.
Photo: Bobby Gundu
Paint cans rested beside a paint-by-numbers pattern on the wall, and partygoers were invited to color in squares.
Paint cans rested beside a paint-by-numbers pattern on the wall, and partygoers were invited to color in squares.
Photo: Bobby Gundu
A picture of a deer came together over the course of the evening.
A picture of a deer came together over the course of the evening.
Photo: Bobby Gundu
Instead of a traditional guest book, attendees could add their names to white spaces in a mural on the wall.
Instead of a traditional guest book, attendees could add their names to white spaces in a mural on the wall.
Photo: Bobby Gundu
At the bar, guests came up with new ideas for a Victoria Gin label. Paint cans and blank bottles were provided, and guests were instructed to create a label that reflected their own personal meaning of 'contemporary.'
At the bar, guests came up with new ideas for a Victoria Gin label. Paint cans and blank bottles were provided, and guests were instructed to create a label that reflected their own personal meaning of "contemporary."
Photo: Bobby Gundu
Throughout the evening, local street artist Bandit use spray paint on a 10- by 30-foot canvas, creating a mural promoting world peace.
Throughout the evening, local street artist Bandit use spray paint on a 10- by 30-foot canvas, creating a mural promoting world peace.
Photo: Courtesy of Cort Event Furnishings
Sony Wow Factory
Sony Wow Factory

Sony spotlighted several of its projects, including many still in development with its Future Lab Program, to the public with its venue at Trinity Warehouse. It also demonstrated a virtual-reality music video through Playstation with the Chainsmokers. Guests could record their “wow experience” on a massive plywood wall.

Photo: Courtesy of Sony
M&Ms
M&Ms

M&Ms parent company Mars took over coffee shop and comedy club for a movie theater-inspired space, with film reels and a free open candy bar. The company partnered with local pastry chefs who created free desserts using the candy, from grilled cheese sandwiches to brownies.

Photo: Nadia Chaudhury for BizBash
A larger-than-life pool table mimicked a game of soccer, one of England’s top sports.
A larger-than-life pool table mimicked a game of soccer, one of England’s top sports.
Photo: George Pimentel Photography
Samsung Olympic Showcase
Samsung Olympic Showcase

Immersive virtual-reality experiences included the debut of Samsung’s “Mission to Space VR: A Moon for All Mankind.” Visitors could participate in a space mission that included a mission briefing, trying on real training suits and helmets, and the virtual experience in a moon rig where they could feel the effect of lunar gravity. 

Photo: Hanstudio
At night, performance artists, DJs, and colorful lighting added to the festival vibe.
At night, performance artists, DJs, and colorful lighting added to the festival vibe.
Photo: Courtesy of Google
At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game.
At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game.
Photo: Jennifer Pottheiser/ Team Epic
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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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