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IDEAS CORPORATE

February 14, 2018
At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, 'Television: Out of the Box,' the arrivals carpet was striped to look like TV color bars.
At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.
Photo: Imeh Akpanudosen/Getty Images
Don Julio turned Studio 450 into 'Casa de Don Julio' on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.
Don Julio turned Studio 450 into "Casa de Don Julio" on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.
Photo: Marion Curtis/startraksphoto.com
Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.
Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.
Photo: Nadia Chaudhury/BizBash
2012 E3 Photos: Show Floor
2012 E3 Photos: Show Floor
Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash
The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography
At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa
As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.
As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.
Photo: Diane Bondareff/Travel & Leisure
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Photo: Sean Twomey/2me Studios
Dubbed 'Paparazzi,' the installation at the entrance of Performa's opening-night benefit put a swarm of 45 fake photographers on a red carpet.
Dubbed "Paparazzi," the installation at the entrance of Performa's opening-night benefit put a swarm of 45 fake photographers on a red carpet.
Photo: Jeeyun Lee for BizBash
Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Photo: Nicholas Hunt/PatrickMcMullan.com
Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. 'We wanted to give them the feeling of walking into a cloud,' said Drolet.
Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.
Photo: Courtesy of Bell
For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.
For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.
Photo: Jim Shi
In the Sky Lab, participants brainstormed business solutions while sitting in suspended chairs.
In the Sky Lab, participants brainstormed business solutions while sitting in suspended chairs.
Photo: Sebastien Roy
A 360-degree projection surface surrounded the “big top”-style tent.
A 360-degree projection surface surrounded the “big top”-style tent.
Photo: Allen McEachern
Latest in Home
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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In the winter of 2017, the Watergate Hotel unveiled its 'igloos': 12-foot heated, private domes that are stationed on its Whisky Bar patio. Each igloo seats two to eight people, with prices starting at $200 per igloo. The luxury hotel in Georgetown also offers several food and beverage packages to go along with the igloos, including a three-course dessert tasting menu starting at $42 per person. Other packages include a $55-per-person classic afternoon tea, a $75-per-person bourbon pairing, and a $150-per-person whiskey pairing.
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Lighting mirrored the decor's green and tropical look and feel.
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From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
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This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
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Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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