BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe

Tech Summit

May 4, 2018
HBO’s Silicon Valley Pizza Deliveries
HBO’s Silicon Valley Pizza Deliveries

Fooji is an experiential marketing platform that specializes in brand promotions that involve fan interactions on social media platforms followed by a physical delivery. The company partnered with HBO to promote the new season of Silicon Valley in March. Twitter users who tweeted the hashtag #Sliceline and the pizza emoji had a chance to win a pizza. More than 1,000 pizzas were delivered to fans of the show nationwide, and select fans had pizza delivered via drone.

Click here to see the drone delivery in action.

Photo: Courtesy of Twitter
‘Avengers: Infinity War’ Celebrity Deliveries
‘Avengers: Infinity War’ Celebrity Deliveries

To promote Avengers: Infinity War, which premiered April 27, Fooji partnered with Marvel Studios to delivered 4,000 pieces Avengers-theme merchandise including figurines, apparel, and augmented-reality kits 10 days before the film’s premiere. Nearly 40,000 people participated in the promotion by tweeting the hashtags #10Days, #InfinityWar, and the hashtags of specific characters in the film. Select winners were surprised by actors in the film such as Josh Brolin and Vin Diesel, who delivered prizes in person.

Click here to see Josh Brolin surprise a fan.

Photo: Courtesy of Twitter
Ferrari’s Portofino Premiere Tour
Ferrari’s Portofino Premiere Tour

Ferrari North America recently surprised event guests with the reveal of its new car, the Portofino, at immersive launch parties in five markets across the U.S. Momentum Worldwide created custom wall projections that depicted a P.O.V. of driving in the car in Portofino, Italy, and in urban, coastal, and open road tours in the U.S. For the San Francisco launch event, which took place April 12 at Dogpatch Studios, aerialists from the Dahlias Exquisite Acrobatics unveiled the new car during a synchronized silk act. The event also paired food and drinks to match the projection scenes, and enlisted a scent sommelier to pump custom scents into the party based on each driving scene.

Photo: Courtesy of Ferrari
Bravo’s InstaCon at SXSW
Bravo’s InstaCon at SXSW

Bravo partnered with digital marketing agency 360i to promote the second season of its scripted series Imposters with an interactive event at SXSW in Austin in March. Taking inspiration from the series’s lead con artist character, Bravo sent out invites to a self-described lavish event. But when guests arrived they found the venue to be an empty parking lot with three elaborate sets: one depicting a luxury yacht, one depicting a private jet, and one depicting a fancy ice hotel. Guests who posed inside of the sets received two photos—one cropped to just show the set, and one photo that was zoomed out to reveal the true setting. Attendees were encouraged to post the images on social media using the hashtag #ImpostersSweepstakes for a chance to win a luxury travel experience.

More than 4,000 people attended the two-day activation based on social media posts, and Imposters was the second-most discussed show at SXSW. High Beam Events produced the activation, while SnapFiesta and Luci contributed to the photo booth technology.

Photo: Courtesy of Bravo
Inaugural National Business Traveler Day
Inaugural National Business Traveler Day

Business travel booking site Upside, founding partner of National Business Traveler Day, partnered with experiential marketing agency LeadDog Marketing Group to host the activations for the inaugural event April 24. The campaign, which was a collaboration with more than 20 companies and organizations to recognize business travelers, featured surprise activations at major airports. Activations included custom lounges at O’Hare International Airport, John F. Kennedy International Airport, and Dallas/Fort Worth International Airport, which were equipped with comfortable seating and charging stations. Lounge guests could enter the Business Traveler Dream Sweepstakes—which offered prizes such as free first class upgrades for 20 years and roundtrip international business class tickets from United Airlines—and receive instant giveaways from other participating brands including Mastercard, Uber for Business, Diet Coke, and XpresSpa. The concept also took over four XpresSpa locations—spas at John F. Kennedy International Airport, San Francisco International Airport, Los Angeles International Airport, and the Westfield World Trade Center—with signage and giveaways.

Photo: Christian Johnson
Mr. Robot’s “E Corp” Gala
Mr. Robot’s “E Corp” Gala

For New York Comic Con in October, USA Network hosted an immersive theater gala inspired by E Corp—the fictional corporation in the network’s thriller Mr. Robot. The event, which took place at Terminal 5, featured a performance by actors posing as members of the show’s fictional F-Society. The performance ended with a surprise screening of the season three premiere.

Photo: Peter Kramer/USA Network
Post Malone and Postmates Popeye’s Surprise at Coachella
Post Malone and Postmates Popeye’s Surprise at Coachella

On-demand delivery app Postmates partnered with the rapper Post Malone to deliver 10,000 Popeye’s biscuits (amounting to $8,000 worth) to attendees at his Coachella party in 2017. The stunt promoted Postmates and commemorated Post Malone’s album receiving platinum music recording certification.

Photo: Courtesy of Postmates
Driscoll’s Berry Picnic
Driscoll’s Berry Picnic

In June 2017, BMF Media partnered with Driscoll’s berries to create a public activation that involved a 3-D painting of a Driscoll’s berry picnic stationed in the middle of a park in St. Paul, Minnesota. Passersby who encountered the activation could stand on the painting to activate sensors that played music. Interacting with the sensors triggered confetti canons and hidden doors on the upright wall of the painting to open, serving guests treats made with the berries. The activation attracted more than 750 passersby.

Photo: Courtesy of Driscoll's Berries
Canon’s 24 Hours to Greatness
Canon’s 24 Hours to Greatness

In October 2016, Canon partnered with 360i to launch the EOS 5D Mark IV camera by giving four photographers 24 hours to take photos with the new camera and display the images at an invite-only event at the Whitney Museum of American Art in New York. The event, which hosted 130 members of the media and local photography community, initially featured a gallery of empty frames. Throughout the event, the photos were printed with Canon printers and mounted on the walls of the gallery.

Photo: Courtesy of Canon
Latest in Home
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Opinion & Experts
Top Trending Stories on BizBash: June 2025
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Related Stories
Open House 2018
Home
Events I
Fête
Home
Detail Resources
Biblio Bash
Home
inspire
Littleowl13cropped
Home
Little Owl the Townhouse I
More in Home
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Sponsored
Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
Sponsored
Satisfying the Content Creators in Your Crowd
Support your content-creating attendees by following these three rules.
23914771 1x Blog Post Placeholder
Page 1 of 302
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.