To encourage guests to engage via social media, Pandora partnered with the Visionary Group to create colorful photo ops at every step of a T-Mobile-sponsored pool party. As soon as guests arrived, they could pose for an arrivals post at a branded entryway featuring faux magenta bougainvillea and white wisteria on a graphic step-and-repeat.
HP enticed festivalgoers to adopt a hands-on exploration of its products, offering them the opportunity to design a Klean Kanteen water bottle and control the digital blooms hanging from the lounge's ceiling through the use of HP products.
A swing carousel provided guests with a bird's-eye view of the Merv Griffin Estate, where the festival was held.
To reach a bar stocked with Moët Ice Imperial and Ice Rosé Champagne, guests had to wind their way through a hedge maze decorated with florals from Venus Et Fleur.
The vodka brand's activation on the festival grounds—which was produced by MKG—featured a colorful LED dance floor, a rainbow photo op, and a branded bar. The vibrant space was themed "Naturally Proud," which was meant to evoke both the Absolut Lime brand messaging as well as the brand's acceptance of all cultures, races, and sexualities.
Amex also had a presence on the festival fields, where it used R.F.I.D. technology in Coachella wristbands to offer card members access to a tranquil on-site lounge complete with a bar and charging stations, as well as other perks such as a priority lane for Uber pickup, a free Ferris wheel ride, and the chance to have a personal item embroidered.
At a lavish daytime party, guests took turns lounging or jumping on a Dream Hotel bed as they took in performances by Republic Records artists like Martin Solvieg and Phantoms.
Marriott gave rewards members the chance to stay at one of four yurts on the festival's campground. A greenery-heavy yurt was meant to evoke the W's Bali hotel, while the others were designed to resemble the chain's Hollywood, Barcelona, and Dubai properties.
JJLA produced a four-day activation that unveiled a new partnership between MoviePass and iHeartRadio. One of the weekend’s events offered a retreat for festivalgoers, with a lawn-garden atmosphere at a property on Lake La Quinta. A vintage Airstream bar served wine and cocktails, and a custom stage floating in the lake saw performances by Big Boi, Spencer Ludwig, and Thomas Jack.
The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.
The event included its signature Ferris wheel as well as an enormous checkered dance floor.
Tequila Don Julio poured specialty drinks from inside an Airstream.
The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above.
A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.
A tent provided shade and comfortable seating for guests on the sprawling property.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.
PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.
Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.
A cart served up cotton candy for guests at the PopSugar cabana club.
A tent activation for sponsor HomeAway was meant to evoke the comfy, residential feel of the rental booking site's properties at the Lucky Lounge, produced by BMF Media.
An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.
Flower crowns, as well as a glitter makeup installation, capitalized on the now-famous festival style.
Label Motel launched the DEW Label Series with a weekendlong motel takeover where an all-white stage seemed to echo the bold, mid-century architecture of Palm Springs.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.
Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.
At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.
