Creating street art designed to promote the game, the league's designers rendered an image of Miami Marlins star player Giancarlo Stanton on a building in the Wynwood neighborhood. Creative signage throughout the city was part of the league's promotional strategy. “Whether a resident or visitor saw it, we wanted them to quickly see that the All-Star Game was in town,” said MLB spokesman Matt Bourne.
Produced by BaAM Productions, FanFest included a welcome area that featured what it called the world's largest baseball.
At the Mastercard activation, customers could use their Masterpass digital wallet or Mastercard to buy a commemorative MLB All-Star Game Topps trading card.
Exhibits from the National Baseball Hall of Fame were on display during the event, which was held July 7 to 11.
Among the items on display was a hometown heroes exhibit wall.
At the W South Beach, the Masterpass House included a private sunset barbecue to benefit Stand Up To Cancer.
David Ortiz, who retired after a long career with the Boston Red Sox, hosted the barbecue that took place in the Masterpass House.
The set-up for the Stand Up To Cancer benefit included brightly lit palm trees around the pool at the W South Beach.
Jennifer Hudson rocked the Masterpass House during the benefit, which is part of an overall campaign to raise $44 million.
Following MLB's HomeRun Derby, T-Mobile presented an after-party at Faena Forum. Lighting in the cell phone provider's signature magenta color came from 3G Productions.
Faena Forum, the venue and caterer of the event, decked out the desert station with cake lollipops decorated to look like baseballs.
Rawlings baseballs in magenta and white served as decorative touches throughout the event.
In advance of the Major League Baseball All-Star Game, the bash was held on July 13 at Epic Entertainment in Minneapolis. The event included performances by Nelly and B.o.B. To highlight the theme, planners splashed baseball gobos on the dance floor. Ark Endeavors L.L.C. and M.L.B.com produced the event; Blake Childs of Ruehling Associates Inc. produced the gobos.
