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Cool ideas

August 1, 2018
Holographic Entrance uses FogScreen technology that allows event guests to walk through projected video imagery. The effect is fully customizable; guests can be walking through company logos and graphics, pictures of guests of honor, and more. A speaker system can be added to further the effect. The screens are not actually made of fog—it’s high-velocity air channels—which means there’s no danger of setting off fire alarms or of guests getting wet. The activation is generally eight feet wide, but customization is possible.
Holographic Entrance uses FogScreen technology that allows event guests to walk through projected video imagery. The effect is fully customizable; guests can be walking through company logos and graphics, pictures of guests of honor, and more. A speaker system can be added to further the effect. The screens are not actually made of fog—it’s high-velocity air channels—which means there’s no danger of setting off fire alarms or of guests getting wet. The activation is generally eight feet wide, but customization is possible.
Photo: Haute Photography and Videography
Lollapalooza
Lollapalooza

The festival featured colorful backdrops for photo ops throughout the grounds. 

Photo: Barry Brecheisen/BizBash
Bai at Lollapalooza
Bai at Lollapalooza
In the V.I.P. area, guests could pose for a photo in a booth hosted by Bai. As the photo was snapped, a spurt of cool, cloudy air shrouded the booth.
Photo: Barry Brecheisen/BizBash
Bai at Lollapalooza
Bai at Lollapalooza

The beverage brand also offered fruity popsicles and samples of its Antioxidant Infusion Drinks. 

Photo: Barry Brecheisen/BizBash
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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The third edition of the festival took place July 27 to 29 at Randall's Island Park. R&B artist Daniel Caesar was the only act to perform on the main stage Friday before the festival was evacuated because of severe thunderstorms.
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Fried chicken with buttermilk dressing, served with a house-made biscuit, long-cooked cavolo nero, summer succotash salad, and a chocolate chip or oatmeal cookie, by the Larder in Los Angeles
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The entrance to the event was marked with a large curving structure made from recycled wooden beams and designed to match the night's 'nature's revenge ' motif.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
Trinity River Skyline
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Utah’s Ultimate Athletic Destination Is About to Level Up
The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Orlando/Central Florida.
Universal Helios Grand Hotel, a Loews Hotel
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7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Cosm Opens Immersive Event Venues in LA and Dallas
Redefining immersive events through Shared Reality
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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