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August 12, 2018

Jose Cuervo's National Tequila Day stunt substituted tequila for water in a popular Hollywood location.

Jose Cuervo's National Tequila Day stunt substituted tequila for water in a popular Hollywood location.

Photo: Courtesy of Jose Cuervo

How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture

Château St. Gerlach | Maastricht, Netherlands

10 New International Venues for 2025 Meetings and Events

Request to attend today!

SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!

Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.

11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show

How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture

During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.

10 New International Venues for 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.

Château St. Gerlach | Maastricht, Netherlands

SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!

DJ, photo experiences, partner showcase, and a keynote on Detecting Deception!

Request to attend today!

11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show

The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."

Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.

What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.

15 Attention-Grabbing Booths From Natural Products Expo West 2025

From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.

Mary’s Gone Crackers

15 Attention-Grabbing Booths From Natural Products Expo West 2025

Top 5 Ways Event Profs Measure the Success of Pop-Up Activations

Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week

What's Working Now in Event Swag?

How a Tragic Loss Led to This Groundbreaking Event Safety Initiative

South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies

Phoenix / Scottsdale

9 New Venues in Phoenix/Scottsdale for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.

Hotel Valley Ho

Programming & Entertainment

How a Tragic Loss Led to This Groundbreaking Event Safety Initiative

The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.

Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.

Event Production & Fabrication

How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power

The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.

On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.

Return on Relationships: Measuring What Really Matters at Events

In today’s world, authentic relationships drive real impact. Return on Relationships (ROR) prioritizes engagement, loyalty, and meaningful interactions that outlast any sales figure.

11 New Venues in Boston for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.

One Kenmore Rooftop

Experiential Marketing, Activations & Sponsorships

Top 5 Ways Event Profs Measure the Success of Pop-Up Activations

From social media engagement to dwell time, here are some of the key KPIs they track.

In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.

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