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March 6, 2019
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American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.
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At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
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How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
C2 Montréal will be held at the Grand Quay of the Port of Montreal for the second year in a row. In 2024, the new venue helped the event move away from the conventional office environment and instead provided an inspiring backdrop. Read last year's coverage here.
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Why More and More Brands Are Sponsoring Women's Sports Leagues
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Sponsorships can make or break an event's budget, but satisfying sponsors without losing authenticity can be a delicate balancing act.
At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
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The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
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