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2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Opinion & Experts
Top Trending Stories on BizBash: June 2025
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
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Sir Elton John performed at the Billie awards at the Beverly Hilton.
Event Production & Fabrication
Elton John Headlines New Women's Sports Awards
The gift bag for 1010 WINS' 40th anniversary party at Gotham Hall included Bergino souvenir baseballs printed with a map of Manhattan, bags of chocolate-covered popcorn from the Hamptons Popcorn Company, and big chocolate-covered apples from Mrs. Prindable's.
New York
1010 WINS Gives Taxi-Style Takeaways
Organic Style's Women With Organic Style awards in April offered guests gift bags filled with products that jived with the magazine’s earth-friendly editorial, including Matrix Biologe shampoo, Aveeno lotion, Caldrea dish soap, a Stonyfield Farms T-shirt, and a copy of Field Notes on the Compassionate Life by Marc Ian Barasch.
Gifts & Swag
5 Tips for Gift Bags
Wendy Kaufman—a k a the Snapple lady—was among the guests who weighed themselves at the party for Abby Ellin’s Teenage Waistland.
Vancouver
Guests Weigh In at Fat-Campy Book Party