Why Event Pros Need to Design Emotional Experiences

At the Event Innovation Forum in South Florida, Barry Ross Rinehart explored how events and meetings can create powerful, long-lasting memories.

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Photo: Creative Focus

Live experiences are a powerful tool for forming long-lasting impressions on an audience. But have event and meeting professionals considered what emotions are being created during these experiences? Whether it's a convention for 10,000 people or an intimate gathering, there are some secret tools, technologies, and techniques planners can employ to exploit the brain’s natural methods of forming memories and learning. At the Event Innovation Forum—South Florida, Barry Ross Rinehart of Multi Image Group shared strategies he’s learned from top neuroscientists and hard-earned experience to demonstrate how to trigger specific emotions to make efforts more memorable.

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Videography & Editing: 84 West Studios

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