Idées créatives

October 11, 2016

A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.

A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.

Photo: Ryan Lash/TED

Signage around the event was designed to look like signage used in national parks.

Signage around the event was designed to look like signage used in national parks.

Photo: Courtesy of Salesforce

Outfits reminiscent of park rangers connected the event's support staff to the theme.

Outfits reminiscent of park rangers connected the event's support staff to the theme.

Photo: Jakub Mosur Photography

In the keynote theater, tree stumps served as end tables.

In the keynote theater, tree stumps served as end tables.

Photo: Jakub Mosur Photography

Various Salesforce mascots participated in the conference, including Codey, a bear associated with the Trailhead campaign.

Various Salesforce mascots participated in the conference, including Codey, a bear associated with the Trailhead campaign.

Photo: Jakub Mosur Photography

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

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On the Fort Worth Horizon

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

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Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

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At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

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