The event industry is now seeing a large push for in-person events. Here are a few top tips for making it a smooth transition back to live gatherings:
- Use an event website to engage and communicate with attendees.
- Get attendees to buy into the event sooner with early-bird pricing.
- Create an exciting agenda page with speakers and sessions for attendees to look forward to at the event.
- Build an informative exhibitor/sponsor page and use event management software to sell marketing opportunities and have exhibitors pick their booth from a digital floor plan. Use event technology to upgrade your on-site safety.
- Provide contactless, on-site event check-in by placing barcodes on your event ticket that pair with an on-demand badge printer.
- Use attendee-tracking to monitor what sessions they enter and to keep track of capacity.
- Use a lead-retrieval app to capture attendee data right to your phone by scanning an attendee's badge.
- Increase attendee engagement to build excitement at the event.
- Utilize gamification techniques to increase engagement and entertain attendees.
- Have exhibitors provide touchable tech so attendees can take surveys, view videos and watch virtual tours.
- Use a mobile app that allows attendees to access the exhibitor floor plan digitally.
- Have attendees walk around the venue to find prizes or information at exhibitor booths.