Goldenvoice's Coachella Valley Arts and Music festival has become as much—or more—about influencer social-sharing it is as about experiencing live music in the Southern California desert city of Indio. The festival's first weekend, which was held April 14 through 16, drew widespread parties from brands (none officially sanctioned by Goldenvoice), meant to inspire influencers to share content with their followers by creating installations compelling enough to earn their organic participation.
Here are 11 of the most eye-catching ideas for arrivals walls and photo backdrops meant to do just that, from brands like Victoria's Secret, Revolve, PopSugar, and more.
At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.
At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.
At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.
At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.
Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.
Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.
At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.
At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.
