11 Share-Worthy Arrival Areas and Photo Backdrops From Coachella Parties

Eye-catching, innovative looks are key components at events made for social-media influencers.

Alesandra Dubin
April 20, 2017

Goldenvoice's Coachella Valley Arts and Music festival has become as much—or more—about influencer social-sharing it is as about experiencing live music in the Southern California desert city of Indio. The festival's first weekend, which was held April 14 through 16, drew widespread parties from brands (none officially sanctioned by Goldenvoice), meant to inspire influencers to share content with their followers by creating installations compelling enough to earn their organic participation.

Here are 11 of the most eye-catching ideas for arrivals walls and photo backdrops meant to do just that, from brands like Victoria's Secret, Revolve, PopSugar, and more.

Launch slide show

At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
At the Victoria's Secret Angel Escape, held at a massive private estate in Indio, an enormous balloon installation from Geronimo Balloons proved to be an eye-catching centerpiece and popular photo backdrop in front of the property's lake.
Photo: Alesandra Dubin/BizBash
Victoria's Secret Angel Escape
At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.

At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.

Photo: Stefanie Keenan/Getty Images for Victoria's Secret
PopSugar Cabana Club
At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.

At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.

Photo: Alesandra Dubin/BizBash
PopSugar Cabana Club
At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.

At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.

Photo: Michael Kovac/Getty Images for POPSUGAR
Lucky Lounge Presents: Desert Jam
At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.

At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.

Photo: Alesandra Dubin/BizBash
Jeremy Scott and Moschino
Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.

Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.

Photo: Sam Deitch/BFA.com
At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a giant three-dimensional shoe stood in front of a hedge wall bearing the brand's logo.
At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a giant three-dimensional shoe stood in front of a hedge wall bearing the brand's logo.
Photo: Rony Alwin
Revolve Festival
At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.

At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.

Photo: John Sciulli/Getty Images for Moet
Revolve Festival
Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's 'Mirage' art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.

Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.

Photo: John Sciulli/Getty Images for Moet
Pandora’s Indio Invasion
At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.

At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.

Photo: Michael Bezjian/Getty Images for Pandora Media, Inc.
Fashion Mamas Pool Party
At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.

At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.

Photo: Alesandra Dubin/BizBash
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