Goldenvoice's Coachella Valley Arts and Music festival has become as much—or more—about influencer social-sharing it is as about experiencing live music in the Southern California desert city of Indio. The festival's first weekend, which was held April 14 through 16, drew widespread parties from brands (none officially sanctioned by Goldenvoice), meant to inspire influencers to share content with their followers by creating installations compelling enough to earn their organic participation.
Here are 11 of the most eye-catching ideas for arrivals walls and photo backdrops meant to do just that, from brands like Victoria's Secret, Revolve, PopSugar, and more.