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Podcast: A Primer on Planning Major Events: Branding, Design, Security & More (Episode 146)

Hargrove's Ron Bracco discusses producing the G8 Summit and other international conferences, festivals, and gatherings.

Ron Bracco 1600 X900
Photo: Courtesy of Hargrove

Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Ron Bracco

In the latest edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Ron Bracco, vice president of events for production agency Hargrove. He traces the company's long history of producing everything from the G8 Summit and AIPAC Conference to brand activations and corporate events. Bracco goes in-depth in the planning process, sharing details on event design and layout, branding, security, and more. He also discusses how to create environments that promote dialogue, the difference between "feeling" moments and "wow" moments, and more. 

Sponsored by Hilton Meetings & Events. Running time: 42:02

Roundtable Discussion: How Hargrove pulls off large-scale summits in 90 days; similarities between planning events for luxury brands and government agencies; how to create effective pacing for an event; the importance of first impressions; where he finds inspiration

Further Reading:
Podcast: Event Production Lessons From the Democratic National Convention

Follow Hargrove on Twitter

This Episode Is Sponsored By:
Hilton Meetings & Events
Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to


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