Podcast: How Do We Monetize Distraction at Events and Trade Shows? (Episode 202)

Best-selling author Nir Eyal shares tips for being an effective speaker, keeping attendees engaged and much more.

2021 Gather Geeks Eyal

Host: David Adler
Guest: Nir Eyal

In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.

Sponsored by Brandlive. Running time: 28:45


Further Reading:

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This episode is sponsored by Brandlive
Virtual shouldn’t mean second rate. Your special events deserve a special stage, no matter the format. Brandlive has supported thousands of events, huge stars, millions of guests and the president of the United States. Make your whole team happy. Give presenters confidence, blow your audience away and nail that run of show with dedicated event support and the tools you need to be an event superhero. Visit brandlive.com to learn more.

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