Podcast: How to Bring Mosh Pit-Inspired Energy to Your Events and Activations

In this conversation, co-hosted with Hubilo, Jägermeister’s Cliff Rigano discusses his rock-and-roll-inspired approach to events and company culture.

2021 Gather Geeks Cliff Rigano Cathy Novelli 01

Hosts: David Adler, Cathy Song Novelli
Guest: Cliff Rigano

In this special sponsored edition of GatherGeeks, BizBash founder and chairman David Adler is joined by Cathy Song Novelli, SVP of marketing and communications at virtual and hybrid events software platform Hubilo, to chat with Cliff Rigano, creative director and head of culture, content and experiential marketing for Mast-Jägermeister US. Rigano shares how he brings mosh pit-inspired energy, enthusiasm and a unique ethos to Jägermeister’s events and activations. He also discusses how he leads his team, outlining why he thinks of them as an indie band on the verge of making it and why every activation is just another song on the album. Don’t miss these literal “Cliff Notes” for effective team management and innovation.

Sponsored by Hubilo. Running time: 39:21

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