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Podcast: Turning Weaknesses Into Strengths to Lead an Event Agency

Richard Waddington—one of the most creative players on the international event scene—chats EMA and PCMA's consolidation, being successful with dyslexia, and the importance of apprenticeship relationships.

Gather Geeks Episode 1guest Richard

Host: David Adler
Guest: Richard Waddington

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Richard Waddington, one of the most creative players on the international event scene. He is the co-founder and former CEO of event agency First Protocol, which is now known as FIRST. And he’s been in the news recently as part of PCMA’s acquisition of the U.K.-based Event Marketing Association (following its acquisition of another event marketing body, CEMA, in 2020). Here, Waddington recalls working his way up the hospitality ladder, candidly discusses his struggle with dyslexia, and speaks about trust and the importance of apprenticeship relationships. As a leader and a participant in the huge growth of the events industry over the past 20 years, Waddington is a must-listen guest. The episode concludes with the return of our “Ask the Experts.” Dawn Penfold of Meetingjobs talks dealing with being miserable at work—and how to know when it’s time to leave. And wine and spirits specialist Vanessa Cominsky returns to discuss how wine is no longer a luxury but a must-have at events, plus how cannabis and nonalcoholic beverages are faring now.

Running time: 42:06

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