At the Ryder Cup, set for September 23 to 28 in Scotland, guests will use R.F.I.D. wristbands from Intellitix for a variety of interactive experiences. In partnership with Active Scotland, a government initiative to promote physical activity, guests will be encouraged to walk the course and check in at various stations for a chance to win prizes. The wristband will track the distances they cover and will also post updates to social media. Guests will also be able to give a “virtual high five” to either the European or United States team by touching their wristbands at specified points, which then registers their support on a leaderboard. Guests who own BMWs will be able to use their wristbands to enter the company’s “Owners’ Cafe” at the 10th hole and spend preloaded tokens.
