Emusic, a digital music service for indie music fans, had an activation that drew lines. Guests stepped into a small photo booth, put on headphones, and listened to four different songs from various Pitchfork acts. As they listened to each song, guests put their hand on an electrical plate that allegedly read spiritual vibes and frequencies. The photo booth captured the guests' auras as they listened to each of the different songs, and printed out colorful strips that showcased the spiritual moods that went along with each listening experience. The New York-based Mother worked with Chicago's Ravenswood Events to produce the unusual experience.
Photo: Jenny Berg/BizBash